Subitising and simplifying: how to better explain numbers
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Have you ever looked at a numerical claim and thought \\u2018what on earth does that mean?\\u2019 Complex numbers are often badly communicated, making it difficult for the public to appreciate what they signify - but dial things down too much and you\\u2019re at risk of oversimplifying important issues. It\\u2019s a tightrope walk authors Chip Heath and Karla Starr have explored in their new book \\u2018Making Numbers Count\\u2019. Tim Harford talks to them about how we can improve the way we communicate numbers to the general public.
Producer: Lizzy McNeill
(Image: Child in front of numbers, Credit: Getty Images)
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