Do we see 10,000 adverts per day?
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How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands \\u2013 up to 10,000.
However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.
Presenter: Tim Harford\\nSeries producer: Tom Colls\\nProduction co-ordinator: Brenda Brown \\nSound Mix: James Beard\\nEditor: Richard Vadon
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