Innovation and Engagement: Experiments with What Industry Buzzwords Can Mean in Practice
b'CMS/W alum Sam Ford (S.M., CMS, \\u201907) has spent most of the last decade exploring points of connection and contention between the media and marketing industries and media studies. Starting last year, that work has taken him to Univision\\u2019s Fusion Media Group (a portfolio of media companies which includes Fusion, Univision Digital, Univision Music, The Root, Flama, The Onion, A.V. Club, Clickhole, Starwipe, and El Rey), leading a team that has been building the conglomerate\\u2019s approach to experimentation outside of the company\\u2019s core day-to-day operations.\\n\\nIn this colloquium, Sam is joined by his colleague Federico Rodriguez Tarditi to discuss what they have learned thus far from Fusion Media Group\\u2019s experiments with exploring new ways of telling stories, new approaches to building relationships with key publics important to our portfolio, new ways of working internally, and new types of roles/positions in the company. They also talk about what they have learned while working with internal teams, academic groups, non-profits, other companies, startups, foundations, and other groups and the challenges of measuring success for experimentation that often exist outside day-to-day media company operations\\u2026and some of which may speak more to the company\\u2019s larger mission than direct paths to profitability.\\n\\nSam Ford is a Vice President at Fusion and Head of Fusion Media Group\\u2019s Center for Innovation and Engagement. Federico Rodriguez Tarditi serves as Project Manager for the Center for Innovation and Engagement.'