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b'Fictional experiments in emerging media like Twitter and Facebook are influencing traditional printed novels and stories in interesting ways, but another intriguing new narrative is also emerging: the rise of \\u201cartifacts\\u201d that, although they support a writer\\u2019s career, have their own intrinsic creative value. What are the benefits and dangers of a confusion between the private creativity and the public career elements of a writer\\u2019s life caused by new media and a proliferation of \\u201copen channels\\u201d? What protective measures must a writer take to preserve his or her \\u201cself\\u201d in this environment? In addition to the guerilla tactics implicit in storytelling through social media and other unconventional platforms, in what ways is a writer\\u2019s life now itself a story irrespective of intentional fictive storytelling? Examining these issues leads naturally to a discussion on the tension and cross-pollination between the private and public lives of writers in our transmedia age, including the strategies and tactics that best serve those who want to survive and flourish in this new environment. What are we losing in the emerging new paradigm, and what do we stand to gain?\\n\\nA writer for the New York Times Book Review, Huffington Post, and Washington Post, Jeff VanderMeer is also the award-winning author of the metafictional City of Saints & Madmen, the noir fantasy Finch, and Booklife: Strategies & Survival Tips for 21st-Century Writers. His website can be found at jeffvandermeer.com.\\n\\nKevin Smokler is the editor of Bookmark Now: Writing in Unreaderly Times (Basic Books) which was a San Francisco Chronicle Notable Book of 2005. His writing has appeared in the Los Angeles Times, the San Francisco Chronicle, Fast Company and on National Public Radio. He lives in San Francisco, blogs for the Huffington Post and at kevinsmokler.com, and is the CEO of BookTour.com.\\n\\nPresented in conjunction with Futures of Entertainment 4'