How Your Unconscious Mind Prevents You form Crushing It in Sales
Recently, I surveyed 40 people, and every one of them cringed when we talked about sales and money.
These are people who are interested in growing a business — why would they have such a reaction? Business owners need sales to make money and money makes a business a business.
NLP teaches that the unconscious mind is “a highly moral being,” meaning it upholds beliefs. And the morality your unconscious mind works so hard to uphold is the one that you’ve taught it through your beliefs. The problem is that many of us have deeply rooted, limiting beliefs like…
- “Money is hard to come by.”
- “I never have enough.”
- “Selling feels icky.”
And your unconscious mind is doing the work to uphold those beliefs and giving you the real-life manifestation of them in your world. The result is that you’re living the essence of your beliefs. If your beliefs are positive and lead to you having what you want, then that’s fantastic. If they don’t, it’s time to get to work and teach your unconscious mind what you want instead.
In business, things can get sticky because your unconscious mind has also adopted some ideas about selling.
- “Salespeople are sleazy.”
- “Salespeople are pushy.”
- “Selling is greedy.”
To effectively sell and grow your business, you’ve got to get your unconscious mind on board with an improved morality (mindset) about selling.
Here are 3 powerful ways to start making that shift:
- Learn to sell with congruence, integrity, and ecology — meaning it’s good for you, good for the other person, and good for others impacted by the transaction.
- Practice selling. Find someone you trust and practice role-playing. I know this can feel uncomfortable, but the more you practice, the more your unconscious mind will get on board. Remember, the unconscious mind loves repetition.
- Allow yourself to be on the receiving end of sales conversations. A good salesperson can be sold to. This might seem counterintuitive. Don’t they know the tricks of the trade? Sure, but more importantly, a good salesperson is open and understands win-wins.
In today’s episode, you’ll hear about the time I wanted to buy a bottle of fancy olive oil and walked out with four bottles of different types of oils and vinegar. The salesperson sold me on them. Was I a sucker? Hardly! My family gobbled up the salad I made for them. I won big, just like the store owner. Sure, I didn’t walk into the store intending to purchase four bottles, but I was open. And in the end, I made a fabulous choice for myself and my family. And, of course, the seller was happy too. We all won.
Thanks for listening!
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