Episode 32 – The Considerations and Tactics Behind a Successful Email Campaign – Case Study

Published: Nov. 22, 2020, 11:38 p.m.

This is part three in our series of helping sales with Demand Generation.  Once again, Jeannette Castańeda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study.  Last week she gave us the framework of successful email campaigns.  This week we go deeper into details.  Results speak. In her short stint as an email specialty agency, she has added a cumulative $15 million in revenue to her clients’ bottom lines.  It can happen when Demand Generation strategies and tactics are done correctly.  Now Go Win Your Week!! The MedTech Leaders Community is growing.  Over 70 members from 18 countries. We have over 7 hours of content on selling in the virtual world.  Our current theme is Demand Generation.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. Learn more about the MedTech Leaders Community at https://medtechleaders.mn.co Video cast is in the MedTech Leaders community Jeannette’s LinkedIn Profile Link – linkedin.com/in/imjeannettec Link to Inbox P.I. website - https://inboxpi.com Ted Newill’s LinkedIn Profile link Medical Device Success website link Link to Ted’s contact page