This is the 2nd in our series on Demand Generation. Jeannette Castañeda, Chief Email Geek at Inbox P.I. guides us through the success factors for effective email campaigns. This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era. If your open rate is below 30% and your click through rate is below 10%. Something is wrong. Let’s make it right! The video cast is in the MedTech Leaders Community at https://medtechleaders.mn.co Now Go Win Your Week! Jeannette’s LinkedIn Profile Link – linkedin.com/in/imjeannettec Link to Inbox P.I. website - https://inboxpi.com Ted Newill’s LinkedIn Profile link Medical Device Success website link Link to Ted’s contact page