In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its sales process and marketing tools to adapt to selling in the very restrictive Covid Era. Meet Jeff Hydar, VP Sales at Kent Imaging. The Kent Imaging Team is adapting, innovating and executing. It is inspiring! Now Go Win Your Week!! Jeff Hydar LinkedIn Profile Link Kent Imaging website link The Challenger Sale – Taking Control of the Customer Conversation, by Matthew Dixon and Brent Adamson Link here Extreme Ownership – How US Navy Seals Lead to Win – by Jocko Willink and Leif Babin - Link here The Road Back to You – An Enneagram Journey to Self Discovery – Link here AdvaMed Reopening Guidance Link CMS Reopening Guidance to Facilities to Provide Non-emergent care Link AMA Physcian Practice Reopening Guidance Link Ted Newill LinkedIn Link Medical Device Success website link Ted’s contact page at Medical Device Success Link