Selling multi-platform media
b'
Whether you work in legacy media like print, tv, radio;
\\nor digital, trade or event based media \\u2026.it\\u2019s very likely that you sell more than just a single medium or product.
\\nSelling multi-platform media solutions is an increasing challenge and opportunity for the industry.
\\nGet it wrong and you can quickly find yourself missing revenue opportunities, burning client relationships, spending a lot of time on unfocused and low-return activities.
\\nIf you can get it right, the opportunity to future-proof your career and offer a richer and more robust media solution for your clients is immense.
\\nOur guest today is Helen Coston of Inktop, a specialist media sales training and consultancy agency that helps publishers and media sales teams achieve their commercial ambitions.
\\nConnect with Helen on Linkedin
\\nMore from Inktop
\\n\\nFor exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
\\nEdited, Hosted and Produced by Joanne Helder
\\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore
'