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\\u201cSell the dish, not the ingredients\\u201d is a phrase coined by today\\u2019s guest David Fish.

At its core, this expression is really about how we develop, package and sell Media Solutions to clients in a way that is easy to understand.

Selling the \\u201cdish\\u201d is an approach to make disparate pieces of inventory feel like a cohesive single idea.

Find out more about No Two Fish at davidfish.com.au

Follow David on LinkedIn.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore