Sell the dish, not the ingredients
\u201cSell the dish, not the ingredients\u201d is a phrase coined by today\u2019s guest David Fish.
\nAt its core, this expression is really about how we develop, package and sell Media Solutions to clients in a way that is easy to understand.
\nSelling the \u201cdish\u201d is an approach to make disparate pieces of inventory feel like a cohesive single idea.
\nFind out more about No Two Fish at davidfish.com.au
\nFollow David on LinkedIn.
\nFor exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
\nEdited, Hosted and Produced by Joanne Helder
\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore