Media Strategy for Media Salespeople
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We\\u2019re joined by Julian Cole, an Aussie based in LA working as an independent consultant for brands and agencies. Specialising in communications planning & strategy consulting, Julian is also the author the extremely popular \\u201cPlanning Dirty\\u201d newsletter.
\\nIn this episode we discuss the strategy / comms / media planning disciplines and processes, how a media salesperson can ask better questions to ascertain creative parameters on a brief and ultimately why more active sharing of information between creative, media and publishers will lead to better outcomes for all.
\\nJulian can be reached through LinkedIn.
\\nWhopper Example discussed during episode.
\\nProduced, mixed and edited by Joanne Helder
\\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore
\\nVoiceovers by Stevie-Leigh Batiste at Sounds Like Butter
\\nMore info at www.mediasalesmastery.com
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