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Have you ever met the kind of person who is always stressed, has a negative attitude, and who nobody wants to be around?\\xa0 Oftentimes we later hear these people have major health problems down the road.\\xa0 In this weeks article, Kurt and Steve discuss a recent study that shows why Optimism is heart healthy.\\xa0 Not only is it good for your wallet...it\'s good for your health!\\xa0

Oftentimes, persuaders run into the issue of their prospects having a miscontrued "value" of the persuaders product.\\xa0 This usually isn\'t the persuaders fault.\\xa0 It\'s just the reality of the market and the media that shaped the value.\\xa0 So how can we "reset" the prospects perception of value?\\xa0 How can we have home field advantage?\\xa0 On this epsidoe, Kurt and Steve discuss how we can use the "door in the face" technique to gain the upper hand.\\xa0

Remember, go to www.universityofpersuasion.com for more resources on how you can become a power persuader!

And finally...this week\'s blunder features a waitress at Morton\'s Steakhouse who thought it would be a good idea to talk to Steve about the movie "Food Inc" while he ate a porterhouse.\\xa0