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One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don\'t know why we do what we do. In fact, up to 95 percent of persuasion and influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don\'t like this person" are all based on subconscious emotional reactions.

Stanford researchers identify four causes for \\u2018Zoom fatigue\\u2019 and their simple fixes

So how can you use subconscious triggers to be more persuasive?\\xa0 What do you need to understand about these triggers that are hurting your sales?\\xa0 How can you persuade better and faster understanding why we do, what we do?\\xa0 Join me for this week\\u2019s podcast and discover The10 Psychological Techniques (And Tips) To Sell More And Persuade Faster.