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Do you like green tea?\\xa0 Then we have good news.\\xa0 The Journal of Psycho Pharmacology (yeah, that\'s a thing) recently released a study showing that those who drink at least two cups a day are "sharper" mentally.\\xa0 You can read a summary of the study here.\\xa0 The study essentially discusses how green tea increases the brain\'s ability to quickly process information.\\xa0 Kurt and Steve discuss how, if you can get away with it, getting your clients to have a green tea or a coffee may help your prospects make decisions faster.\\xa0 Steve facitiously accuses Kurt of promoting "persuasion roofies."\\xa0

After discussing the article on green tea, Kurt and Steve begin discussing the concept of selling with stories.\\xa0 Selling with stories allows you to access your prospect\'s subconcious mind.\\xa0 We\'ve all heard the adage that "facts tell, stories sell."\\xa0 A good story at the right time is very persuasive.\\xa0 Stories grab attention of bored prospects and engage people who weren\'t previously interested.\\xa0 Stories also persuade without detection.\\xa0 If you tell your prospect overtly "do this, do that", it just doesn\'t work.\\xa0 But if you can sell with a story about a prospect who had a problem and solved it through your product, you stand a much better chance.

Stories also allow you to build credibility without sounding arrogant.\\xa0 Saying things like "hey listen to me, I went to Harvard" or "I\'m the best there is" can be a turn off.\\xa0 But telling a story that involves you using your expertise or your education lets people know your legitimate without you coming across as arrogant.\\xa0 Stories that you\'ve lived are easier to tell.\\xa0 But if you don\'t have a story that you\'ve lived that\'s applicable to what you\'re selling, borrow something from a colleague or co-worker.\\xa0

What\'s most important is passion.\\xa0 If you can\'t passionately tell the story and use proper inflection, you\'ll be just like somebody who can\'t tell a joke: everyone will feel sorry for you.\\xa0 Also be sure to pick out the top objections that you typically receive and make sure the "character" in your story over comes them.\\xa0 People like to visualize and feel what it\'s like for somebody to get past the same objections that are bothering them.\\xa0 Just make sure it fits your audience, supports your product, and answers their questions.

To finish of, Steve presents the blunder of the week.\\xa0 Apparently some multi level marketing companies are training their reps to visit realtors who work at model homes.\\xa0 The purpose of these visits is to recruit the realtor into the multi level marketing company.\\xa0 One of these marketers recently committed a huge blunder by dragging the realtors profession through the mud in an effort to get them remorseful enough to make a career change.\\xa0 Kurt and Steve give this one a thourough "persuasion autopsy."