Episode 341 - The Power of Choices and Options - The Key to Your Close
b'
There is a strange psychological phenomenon in regard to drawing conclusions.\\xa0 If someone tells us exactly what to do, our tendency is to reject that forced choice.\\xa0 Especially when we feel like it is our only option.
The solution is to offer your prospects a few options so that they can make the choice for themselves.\\xa0 People feel the need to have freedom and make their own decisions.\\xa0 If forced to choose something against their will, they experience psychological resistance and feel a need to resist the decision.
Testing the objectivity of vision and BIAS
The challenge is there are a few downsides to using options and choices.\\xa0 For example, too many options can paralyze your prospect.\\xa0 Discover a few more \\u201cwhat to do,\\u201d and a few more \\u201cwhat not to do,\\u201d on this week\\u2019s podcast.\\xa0\\xa0 Join me for the podcast on The Power of Choices and Options - A Key To Your Close.
'