Episode 284 - Price Is Not The Issue YOU Are

Published: April 23, 2019, 11:30 a.m.

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Never fight on price.\\xa0 Price in not the issue \\u2013 you are the issue.\\xa0 Only 6% of things are bought on price. Anybody can fight on price.\\xa0 Let\\u2019s learn 14 techniques to make price a non-issue.

\\xa0This is all about human perception. The human mind has to find a benchmark or comparison to make judgments, especially when we are talking about unfamiliar situations or new products. People need to make comparisons with their past experience and knowledge.\\xa0

\\xa0If the price comes up \\u2013 you have blown your presentation.\\xa0

Join me for this week\\u2019s podcast on Price Is Not The Issue \\u2013 YOU are.\\xa0

Learn how to master the influence skill of making price a non-issue.

Discover why most objections are lies and solving them hurts your ability to persuade

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