Episode 271 - The Smell of Fear and Embedded Command Studies
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Embedded Commands
In persuasion and influence, it is the little things that can make a big difference.\\xa0 For example, does icing the kicker in football work? \\u2013 You will be surprised.\\xa0 Does planting a seed that it might be too hot (or cold) to play sports affect how people play?\\xa0 Does the way you use your voice or use embedded commands increase your persuasiveness?
\\xa0What is an embedded command?
An embedded command is a technique used to communicate to the subconscious mind. The idea is to actually bypass the conscious mind and talk directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising.
Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.
Embedded commands create expectations without creating inner resistance.
Embedded commands are used to reinforce potential behavior and can help the reader come to a faster decision.\\xa0\\xa0
We see them in advertising and sales copy on the internet.\\xa0 Using embedded commands can increase your marketing efforts by 10-20%.
Join me on this podcast and find out how to use these subtle influence techniques.
Get your FREE copy of Best-Selling book Maximum Influence\\xa0
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