Episode 23 - Using Effective Testimonials
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We\'ve all seen it: a late night infomercial parading testimonial after testimonial across the screen.\\xa0 After watching for a few minutes, we inevitably think "wow, if that guy can do it, why can\'t I?"\\xa0 When used effectively, testimonials give clients the courage to make decisions.\\xa0 Testimonials should be credible, believeable, attributable.\\xa0 In this episode, Kurt and Steve discuss how you can ramp up your testimonials to get results in your business asap.\\xa0
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