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The Value of the Simple Statement

Simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are heard. Unfortunately, spoken words can be the most misread and misinterpreted form of communication, and therefore, can be a great hindrance to effective persuasion. When you\'re in a persuasive situation, use simple, direct, and concise language, rather than fretting about how eloquent you\'re sounding. Persuaders normally try to speak to the lowest common denominator.\\xa0 You might feel smarter using big words, but simple words are more persuasive.\\xa0 Complex words will cause people to pretend to understand, but will not be persuaded.

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Following are some simple guidelines to keep your speech and verbal packaging on the right track.

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\\xb7 Don\'t use technical language unless you are sure every member of your audience understands the meaning.

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\\xb7 Don\'t use profanity. In general, using profanity damages your credibility.\\xa0\\xa0

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\\xb7 Be sensitive to whatever language your audience might find offensive or politically incorrect.\\xa0

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\\xb7 Speak in everyday language. You want your audience to relate to you and to feel as comfortable with you as possible.

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\\xb7 Use language that will make you seem familiar and easy to follow.

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\\xb7 Keep your language simple and clear.

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\\xb7 Keep your sentences short. Use as few words as possible unless you are painting the picture\\u2014just one idea at a time.\\xa0

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\\xb7 Use words that will engage the audience. Use "you," "we," and "us."

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\\xb7 Don\'t use vague and abstract words. They muddle your meaning and confuse your listener.

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\\xb7 Don\'t talk down to your listener by using pompous and pretentious words.\\xa0

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\\xb7 Use verb-driven language. By using verb-driven language, you will arouse a greater sense of action and motivation. Using action verbs will make your statement more convincing because your audience will engage their emotions, consciously and subconsciously. Verbs that are abstract or overused do not communicate excitement.

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Attention-Grabbing Words\\xa0\\xa0

With so many words in the English language to pick from, you must be very particular about which ones to use. Some will grab attention more than others. The following 21 words are commonly used to effectively persuade:

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1.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Discover

2.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Guarantee\\xa0

3.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Now

4.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Improve

5.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Results

6.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Save

7.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Health

8.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Wealth

9.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Quick

10.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Easy

11.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Money

12.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Free

13.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Avoid

14.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 New

15.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Benefit

16.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Proven

17.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Prevent

18.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Transform

19.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 You/Your

20.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Eliminate

Article Link:\\xa0\\xa0https://psychology.iresearchnet.com/social-psychology/social-psychology-theories/self-verification-theory/

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