Episode 105 - Engaged and Mentally Focused Prospects
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Is Google rigging elections?\\xa0 On this episode, Kurt and Steve discuss a recent article that thinks so.\\xa0 Merely telling the masses that a candidate has a "high" approval rating tends to gender more support.\\xa0 So how much influence do the "Googles" of the world actually have?\\xa0 Check out the article here.
\\nMost persuaders would rather deal with an angry prospect than an indifferent one.\\xa0 Indifferent prospects are tough to do anything with!\\xa0 Enter the Law of Involvement.\\xa0 Using the Law of Involvement helps us to get prospects to mentally focus and engage in what we are saying.\\xa0 It\'s what gives you traction in the persuasion process.\\xa0
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