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Typical protein bars are chalked full of sugar, preservatives and a laundry list of ingredients that you can’t pronounce. As a health coach, I’m always encouraging my clients to flip the bar over and read the ingredients list and if there’s a ton of ingredients that they can’t say, then it’s best to put the bar back.

My new friend Ashley Nickelsen, has been a serial snacker since birth and is the Founder & Chief Snack Officer of B.T.R. Bar. She has come to revolutionize the protein bar market with her bars that not only have clean ingredients as well as adaptogens & superfoods in them BUT they are so freakin' tasty!

Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition & food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. 

As a former marathon runner and NASM personal trainer, Ashley, in her spare time, enjoys running (for fun, now), strength training, and going for long walks with her husband and dog, Bubba, along the San Francisco Bay.

Resources mentioned in this episode: 

Shop BTR Bar here: https://www.eatbtrbar.com/ 

Shop Life Simplified Yoga Mats here: https://lifesimplified.shop/ 

Discount code: PODCAST

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Connect with Ashley on Social here:

@btr.bar

Connect with Ali on Social here:

@alimcg_

@_lifesimplified