Episode 136 | Dont Confuse The Customers Journey With Your Own
b'How much \\u201cnew\\u201d innovation is simply a less-bad version of what we already have? There\\u2019s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what [\\u2026]'