Marketing Money Podcast
MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.Podcasts
Eps 160 | Marketing Old Products To New Audiences
Published: Oct. 31, 2023, 2:27 p.m.Duration: 29 minutes 54 seconds
Listed in: Business
Episode 159 | See Yall in Austin
Published: Sept. 21, 2023, 2:42 p.m.Duration: 24 minutes 42 seconds
Listed in: Business
Episode 158 | Red Ink Doesnt Cash
Published: Aug. 16, 2023, 2 a.m.Duration: 30 minutes 17 seconds
Listed in: Business
Episode 157 | Your Name: Asset or Liability?
Published: March 30, 2023, 10:01 p.m.Duration: 34 minutes 57 seconds
Listed in: Business
Episode 156 | Persona Marketing
Published: March 9, 2023, 10:28 p.m.Duration: 33 minutes 33 seconds
Listed in: Business
Episode 155 | Whats Your Return?
Published: Feb. 16, 2023, 10:18 p.m.Duration: 34 minutes 14 seconds
Listed in: Business
Episode 154 | The Most Underrated Way to Get Attention For Your Bank
Published: Jan. 26, 2023, 11:17 p.m.Duration: 20 minutes 40 seconds
Listed in: Business
Episode 153 | Are We Human, Or Are We ChatGPT?
Published: Dec. 15, 2022, 7:16 p.m.Duration: 37 minutes 39 seconds
Listed in: Business
Episode 152 | A Vendor? A Vendor Sells Hotdogs
Published: Nov. 28, 2022, 9:29 p.m.Duration: 30 minutes 19 seconds
Listed in: Business
Episode 151 | Chasing the Rainbows of Tomorrow
Published: Nov. 8, 2022, 4:14 p.m.Duration: 27 minutes 7 seconds
Listed in: Business
Episode 150 | 2022 ABA Bank Marketing Conference Preview Part 2
Published: Sept. 8, 2022, 10:10 p.m.Duration: 28 minutes 55 seconds
Listed in: Business
Episode 149 | 2022 ABA Bank Marketing Conference Preview
Published: Aug. 25, 2022, 9:01 p.m.Duration: 26 minutes 33 seconds
Listed in: Business
Episode 148 | Tipping
Published: Aug. 2, 2022, 3:42 p.m.Duration: 40 minutes 34 seconds
Listed in: Business
Episode 147 | The Hateful Eight of Campaigns
Published: June 24, 2022, 2:04 p.m.Duration: 30 minutes 52 seconds
Listed in: Business
Episode 146 | The High Five of Campaign Marketing
Published: May 27, 2022, 4:34 p.m.Duration: 38 minutes 38 seconds
Listed in: Business
Episode 145 | The Hateful Eight of Conversion
Published: May 13, 2022, 1:25 p.m.Duration: 38 minutes 42 seconds
Listed in: Business
Episode 144 | The Great Eight of Conversion
Published: May 3, 2022, 12:10 a.m.Duration: 40 minutes 15 seconds
Listed in: Business
Episode 143 | The Hateful Eight of Connection Marketing
Published: April 15, 2022, 3:32 p.m.Duration: 38 minutes 55 seconds
Listed in: Business
Episode 142 | Great Eight of Connection Marketing
Published: March 17, 2022, 8:26 p.m.Duration: 42 minutes 13 seconds
Listed in: Business
Episode 141 | The Hateful 8 of Content Marketing
Published: March 3, 2022, 9:21 p.m.Duration: 35 minutes 21 seconds
Listed in: Business
Episode 140 | Make Your Content Reflect Your Brand Great 8 of Content Marketing
Published: Feb. 17, 2022, 8:07 p.m.Duration: 38 minutes 53 seconds
Listed in: Business
Episode 139 | Are You Linking Value to Your Online Experience?
Published: Jan. 20, 2022, 6:48 p.m.Duration: 44 minutes 10 seconds
Listed in: Business
Episode 138 | Dont Let False Assumptions Lead You Astray
Published: Jan. 6, 2022, 7:10 p.m.Duration: 45 minutes 40 seconds
Listed in: Business
Episode 137 | Is Digital Banking Already Overdone?
Published: Dec. 16, 2021, 7:35 p.m.Duration: 35 minutes 12 seconds
Listed in: Business
Episode 136 | Dont Confuse The Customers Journey With Your Own
Published: Dec. 2, 2021, 8:16 p.m.Duration: 36 minutes 54 seconds
Listed in: Business
Episode 135 | Shedding Light Onto Dark Patterns
Published: Nov. 10, 2021, 4:34 p.m.Duration: 43 minutes 26 seconds
Listed in: Business
Episode 134 | Surviving a Crisis Dont Compound the Problem
Published: Oct. 21, 2021, 8:26 p.m.Duration: 32 minutes 20 seconds
Listed in: Business
Episode 133 | Things Banks Never Ask
Published: Oct. 7, 2021, 7:02 p.m.Duration: 34 minutes 3 seconds
Listed in: Business
Episode 132 | In-Person Banking Remains the Way of the Future
Published: Sept. 23, 2021, 7:49 p.m.Duration: 33 minutes 20 seconds
Listed in: Business
Episode 131 | How to Bring the Boom in Your Bank Marketing
Published: Sept. 9, 2021, 10:32 p.m.Duration: 35 minutes 47 seconds
Listed in: Business
Episode 130 | The Sky Is Not Really Falling
Published: Aug. 19, 2021, 7:45 p.m.Duration: 29 minutes 41 seconds
Listed in: Business
Episode 129 | Sharing the Top Secrets of Bank Marketing Success
Published: July 29, 2021, 3:14 p.m.Duration: 38 minutes 27 seconds
Listed in: Business
Episode 128 | Bridging the Talent Gap
Published: July 15, 2021, 9 p.m.Duration: 33 minutes 55 seconds
Listed in: Business
Episode 127 | Tuning In New Strategies
Published: June 24, 2021, 5:48 p.m.Duration: 38 minutes 43 seconds
Listed in: Business
Episode 126 | The Virtualization of Folding Money
Published: June 10, 2021, 5:31 p.m.Duration: 32 minutes 26 seconds
Listed in: Business
Episode 125 | A Product of Useful Naming
Published: May 20, 2021, 4:51 p.m.Duration: 31 minutes
Listed in: Business
Episode 124 | Whats In A Name?
Published: May 6, 2021, 5:03 p.m.Duration: 38 minutes 25 seconds
Listed in: Business
Episode 123 | Policy Isnt Always The Best Honesty
Published: April 22, 2021, 6:37 p.m.Duration: 31 minutes 34 seconds
Listed in: Business
Episode 122 | Making MacGuffins Make Money
Published: April 1, 2021, 4:34 p.m.Duration: 37 minutes 9 seconds
Listed in: Business
Episode 121 | Unique Campaigns Must Stand Alone
Published: March 18, 2021, 8:04 p.m.Duration: 33 minutes 32 seconds
Listed in: Business
Episode 120 | How Much Communication Is Too Much?
Published: Feb. 25, 2021, 9:17 p.m.Duration: 33 minutes 6 seconds
Listed in: Business
Episode 119 | The Name You Know
Published: Feb. 4, 2021, 7:36 p.m.Duration: 41 minutes 25 seconds
Listed in: Business
Episode 118 | Banking On The Digital Experience
Published: Jan. 21, 2021, 8:22 p.m.Duration: 37 minutes 38 seconds
Listed in: Business
Episode 117 | Re-evaluating A World Turned Upside Down
Published: Jan. 7, 2021, 4:49 p.m.Duration: 42 minutes 22 seconds
Listed in: Business
Episode 116 | See What the Survey Says, Part 2
Published: Dec. 10, 2020, 4:56 p.m.Duration: 11 minutes 51 seconds
Listed in: Business
Episode 115 | See What the Survey Says, Part 1
Published: Nov. 19, 2020, 7:32 p.m.Duration: 37 minutes 15 seconds
Listed in: Business
Episode 114 | This Is Your Chance and Time
Published: Nov. 5, 2020, 6:48 p.m.Duration: 41 minutes 22 seconds
Listed in: Business
Episode 113 | Go for Viral Marketing While Avoiding the Cringe
Published: Oct. 22, 2020, 5:42 p.m.Duration: 34 minutes 24 seconds
Listed in: Business
Episode 112 | Counting On Online Accounts
Published: Oct. 1, 2020, 5:49 p.m.Duration: 30 minutes 41 seconds
Listed in: Business
Episode 111 | Differentiation Naming The Names You Know
Published: Sept. 17, 2020, 7:18 p.m.Duration: 43 minutes 15 seconds
Listed in: Business
Episode 110 | Improvement Begins at Home
Published: Sept. 3, 2020, 6:52 p.m.Duration: 37 minutes 59 seconds
Listed in: Business
Episode 109 | The Levers that Move the World
Published: Aug. 20, 2020, 8:41 p.m.Duration: 37 minutes 18 seconds
Listed in: Business
Episode 108 |Where Does the Spend Go Now?
Published: Aug. 6, 2020, 9:37 p.m.Duration: 32 minutes 12 seconds
Listed in: Business
Episode 107 | The Source of All Knowledge
Published: July 23, 2020, 7:49 p.m.Duration: 31 minutes 7 seconds
Listed in: Business
Episode 106 | Unique, Just Like Everyone Else
Published: July 9, 2020, 7:27 p.m.Duration: 30 minutes 14 seconds
Listed in: Business
Episode 105 | Brand Standards Build Better Brands
Published: June 30, 2020, 8:34 p.m.Duration: 36 minutes 15 seconds
Listed in: Business
Episode 104 | Communication for a Better World
Published: June 15, 2020, 2:29 a.m.Duration: 39 minutes 33 seconds
Listed in: Business
Episode 103 | Connecting with Customers in COVID Climate
Published: June 11, 2020, 4:13 p.m.Duration: 14 minutes 46 seconds
Listed in: Business
Episode 102 | Digital Adoption and Real Relationships
Published: May 28, 2020, 6:27 p.m.Duration: 24 minutes 48 seconds
Listed in: Business
Episode 101 | Media Consumption
Published: May 14, 2020, 8:44 p.m.Duration: 37 minutes 52 seconds
Listed in: Business
MMP Episode 100 | The End of the Beginning
Published: April 30, 2020, 9:38 p.m.Duration: 30 minutes 19 seconds
Listed in: Business
Episode 99 | The Quality of Quibi
Published: April 16, 2020, 3 p.m.Duration: 43 minutes 5 seconds
Listed in: Business
Episode 98 | Coping with COVID
Published: March 19, 2020, 11:06 p.m.Duration: 39 minutes 40 seconds
Listed in: Business
Episode 97 | New Perspectives
Published: March 5, 2020, 7 p.m.Duration: 30 minutes 37 seconds
Listed in: Business
Episode 96 | Speakin Aint Easy
Published: Feb. 20, 2020, 10:27 p.m.Duration: 39 minutes 29 seconds
Listed in: Business
Episode 95 | The Biz with Business Cards
Published: Feb. 6, 2020, 10:39 p.m.Duration: 37 minutes 20 seconds
Listed in: Business
Episode 94 | The Three-Tiered Approach to McMessaging
Published: Jan. 24, 2020, 1:52 a.m.Duration: 30 minutes 26 seconds
Listed in: Business
Episode 93 | The Apple Card and the Collaboration Behind It
Published: Jan. 9, 2020, 6:33 p.m.Duration: 26 minutes 23 seconds
Listed in: Business
Episode 92 | 2019s Best Christmas Commercial
Published: Dec. 20, 2019, midnightDuration: 28 minutes 48 seconds
Listed in: Business
Episode 91 | The Three-Column Social Media Content Calendar Strategy
Published: Dec. 5, 2019, 10 p.m.Duration: 30 minutes 46 seconds
Listed in: Business
Episode 90 | Debunking Disruption
Published: Nov. 22, 2019, midnightDuration: 17 minutes 9 seconds
Listed in: Business
Episode 89 | What can banks learn from 1980s mens fashion?
Published: Nov. 8, 2019, midnightDuration: 31 minutes 11 seconds
Listed in: Business
Episode 88 | ABA Bank Marketing ConferenceThoughts, Takeaways, and Oreos
Published: Oct. 3, 2019, 11 p.m.Duration: 22 minutes 8 seconds
Listed in: Business
Episode 87 | What Can Banks Learn from ESPN?
Published: Sept. 12, 2019, 11 p.m.Duration: 33 minutes 35 seconds
Listed in: Business
Episode 86 | Not Another Disney Podcast
Published: Aug. 29, 2019, 11 p.m.Duration: 34 minutes 54 seconds
Listed in: Business
Episode 85 | The Best Opportunities Banks Have
Published: Aug. 15, 2019, 11 p.m.Duration: 27 minutes
Listed in: Business
Episode 84 | 2019 ABA Bank Marketing Conference
Published: July 25, 2019, 11 p.m.Duration: 28 minutes 14 seconds
Listed in: Business
Episode 83 | Are Incumbent Banks Screwed?
Published: July 12, 2019, 12:07 p.m.Duration: 31 minutes 54 seconds
Listed in: Business
Episode 82 | Can You Change Your Name?
Published: June 20, 2019, 11 p.m.Duration: 26 minutes 54 seconds
Listed in: Business
Episode 81 | ROI and Attribution
Published: June 6, 2019, 11 p.m.Duration: 34 minutes 43 seconds
Listed in: Business
Episode 80 | Finding the Right Agency
Published: May 23, 2019, 11 p.m.Duration: 27 minutes 32 seconds
Listed in: Business
Episode 79 | 20 Things
Published: May 9, 2019, 11 p.m.Duration: 36 minutes 22 seconds
Listed in: Business
Episode 78 | From Financial Brand with MX
Published: May 2, 2019, 11 p.m.Duration: 21 minutes 1 second
Listed in: Business
Episode 77 | Focus on Brand
Published: April 25, 2019, 11 p.m.Duration: 35 minutes 25 seconds
Listed in: Business
Episode 76 |Deep Dive in Digital Advertising
Published: April 11, 2019, 11 p.m.Duration: 48 minutes 22 seconds
Listed in: Business
Episode 75 |Sea of Sameness
Published: March 28, 2019, 11 p.m.Duration: 23 minutes 1 second
Listed in: Business
Episode 74 | The Battle for Tech in Community Banks
Published: March 14, 2019, 11 p.m.Duration: 34 minutes 59 seconds
Listed in: Business
Episode 73 | Banking Basics: Checking Accounts
Published: March 1, 2019, midnightDuration: 39 minutes 41 seconds
Listed in: Business
Episode 72 | Massage the Messaging
Published: Feb. 15, 2019, midnightDuration: 20 minutes 11 seconds
Listed in: Business
Episode 71 | Relevance
Published: Feb. 1, 2019, midnightDuration: 29 minutes 48 seconds
Listed in: Business
Episode 70 | Money Moves
Published: Jan. 18, 2019, midnightDuration: 37 minutes 10 seconds
Listed in: Business
Episode 69 | Balancing Art vs Data with Drew Grossman
Published: Jan. 4, 2019, midnightDuration: 34 minutes 56 seconds
Listed in: Business
Episode 68 | Preserving the Magic with Devon Hosford
Published: Dec. 14, 2018, midnightDuration: 39 minutes 39 seconds
Listed in: Business
Financial Literacy with Selena Swartzfager
Published: Nov. 9, 2018, midnightDuration: 45 minutes 18 seconds
Listed in: Business
Big Opportunity
Published: Oct. 25, 2018, 11 p.m.Duration: 24 minutes 12 seconds
Listed in: Business
Millennials and Technology and Brands, Oh My!
Published: Oct. 11, 2018, 8:08 p.m.Duration: 32 minutes 31 seconds
Listed in: Business
Artificial Intelligence in Marketing with Cassandra Giovanni
Published: Sept. 27, 2018, 11 p.m.Duration: 41 minutes 53 seconds
Listed in: Business
Risk with Terry Ammons
Published: Sept. 13, 2018, 11 p.m.Duration: 42 minutes 44 seconds
Listed in: Business
Interruptive Marketing
Published: Aug. 30, 2018, 6 p.m.Duration: 24 minutes 17 seconds
Listed in: Business
Digital Deposit Discussion
Published: Aug. 16, 2018, 6 p.m.Duration: 31 minutes 16 seconds
Listed in: Business
Brand vs. Campaign Marketing
Published: Aug. 2, 2018, 6 p.m.Duration: 28 minutes 34 seconds
Listed in: Business
Geo-targeting and Special Guest Shelly Loftin
Published: July 19, 2018, 8 p.m.Duration: 43 minutes 12 seconds
Listed in: Business
Working with Compliance
Published: May 25, 2018, 12:01 a.m.Duration: 18 minutes 21 seconds
Listed in: Business
Is the Bank Branch Dead? with Siya Vansia
Published: May 11, 2018, midnightDuration: 42 minutes 52 seconds
Listed in: Business
Successful Email Marketing with Hunter Young
Published: April 26, 2018, 11:48 p.m.Duration: 32 minutes 25 seconds
Listed in: Business
Budgeting with Chris Nichols
Published: April 12, 2018, 6:34 p.m.Duration: 43 minutes 24 seconds
Listed in: Business
Back to Basics: A+ Bank Marketing Fundamentals
Published: March 15, 2018, 6:11 p.m.Duration: 33 minutes 51 seconds
Listed in: Business
Guilty by Association
Published: March 1, 2018, 9:35 p.m.Duration: 26 minutes 51 seconds
Listed in: Business
The Best and Worst of Superb Owl LII
Published: Feb. 5, 2018, 6:41 a.m.Duration: 38 minutes 27 seconds
Listed in: Business
What makes a great commercial
Published: Jan. 31, 2018, 3:56 p.m.Duration: 38 minutes 26 seconds
Listed in: Business
Pricing Deposits
Published: Jan. 18, 2018, 8:31 p.m.Duration: 33 minutes 15 seconds
Listed in: Business
Appropriate Content
Published: Dec. 28, 2017, 9:26 p.m.Duration: 36 minutes 11 seconds
Listed in: Business
Compliance in Social Media
Published: Nov. 30, 2017, 8:52 p.m.Duration: 40 minutes 31 seconds
Listed in: Business
Social Media Marketing
Published: Nov. 9, 2017, 8:49 p.m.Duration: 25 minutes 19 seconds
Listed in: Business
Cryptocurrency in the Micro-Corporate Economy
Published: Oct. 12, 2017, 8:13 p.m.Duration: 8 minutes 39 seconds
Listed in: Business
2017 ABA Bank Marketing Conference Recap
Published: Sept. 28, 2017, 10:23 p.m.Duration: 10 minutes 14 seconds
Listed in: Business
Bank Marketing Automation
Published: Sept. 7, 2017, 8:34 p.m.Duration: 23 minutes 52 seconds
Listed in: Business
Artificial Intelligence
Published: Aug. 24, 2017, 2:10 p.m.Duration: 23 minutes 34 seconds
Listed in: Business
Crisis Communication
Published: July 27, 2017, 4:53 p.m.Duration: 24 minutes 11 seconds
Listed in: Business
2017 ABA Bank Marketing Conference Preview
Published: July 12, 2017, 10:46 p.m.Duration: 33 minutes 38 seconds
Listed in: Business
Content is King
Published: June 14, 2017, 4:32 p.m.Duration: 28 minutes 14 seconds
Listed in: Business
Small Business
Published: June 1, 2017, 4:32 p.m.Duration: 22 minutes 23 seconds
Listed in: Business
Bank of the Future
Published: May 5, 2017, 4:31 p.m.Duration: 26 minutes 16 seconds
Listed in: Business
Cross Selling
Published: April 20, 2017, 4:31 p.m.Duration: 29 minutes 36 seconds
Listed in: Business
Role of the Marketer
Published: March 23, 2017, 4:30 p.m.Duration: 37 minutes 50 seconds
Listed in: Business
Sports Marketing
Published: March 7, 2017, 4:30 p.m.Duration: 27 minutes 34 seconds
Listed in: Business
Wealth Management Pt. 3
Published: Feb. 27, 2017, 4:29 p.m.Duration: 45 minutes 28 seconds
Listed in: Business
Wealth Management Pt. 2
Published: Feb. 24, 2017, 4:29 p.m.Duration: 43 minutes 59 seconds
Listed in: Business
Wealth Management Pt. 1
Published: Feb. 23, 2017, 4:28 p.m.Duration: 53 minutes 39 seconds
Listed in: Business
Deposit Campaigns
Published: Feb. 16, 2017, 4:28 p.m.Duration: 27 minutes 19 seconds
Listed in: Business
Business Jargon
Published: Jan. 31, 2017, 4:27 p.m.Duration: 28 minutes 49 seconds
Listed in: Business
Social Influencers
Published: Jan. 17, 2017, 4:27 p.m.Duration: 21 minutes 31 seconds
Listed in: Business
Selecting the Right Marketing Agency
Published: Jan. 4, 2017, 4:27 p.m.Duration: 31 minutes 4 seconds
Listed in: Business
Staffing Your Bank Marketing Department
Published: Dec. 15, 2016, 4:26 p.m.Duration: 22 minutes 47 seconds
Listed in: Business
TV Advertising
Published: Nov. 10, 2016, 4:26 p.m.Duration: 27 minutes 30 seconds
Listed in: Business
ABA Annual Convention
Published: Oct. 17, 2016, 4:25 p.m.Duration: 27 minutes 24 seconds
Listed in: Business
In-Branch Marketing
Published: Oct. 6, 2016, 4:25 p.m.Duration: 30 minutes 6 seconds
Listed in: Business
Listen in to ABA
Published: Sept. 26, 2016, 4:24 p.m.Duration: 1 hour 2 minutes 24 seconds
Listed in: Business
Making Print Advertising Work for You
Published: Sept. 22, 2016, 4:23 p.m.Duration: 30 minutes 48 seconds
Listed in: Business
Email Marketing
Published: Aug. 25, 2016, 4:23 p.m.Duration: 39 minutes 20 seconds
Listed in: Business
Building a Better Website
Published: Aug. 10, 2016, 4:22 p.m.Duration: 45 minutes 24 seconds
Listed in: Business
Digital Signage Are You Doing It Right?
Published: July 26, 2016, 4:22 p.m.Duration: 35 minutes 21 seconds
Listed in: Business
Reaching Your Customers with Geofencing
Published: June 30, 2016, 4:19 p.m.Duration: 44 minutes 47 seconds
Listed in: Business
How to Write the Perfect Tagline
Published: June 8, 2016, 4:20 p.m.Duration: 41 minutes 29 seconds
Listed in: Business