Episode 122 | Making MacGuffins Make Money
b'If your bank marketing tools aren\\u2019t built to advance the plot of your business plan, why aren\\u2019t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it\\u2019s what we\\u2019ve always done. [\\u2026]'