Episode 121 | Unique Campaigns Must Stand Alone
b'Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you\\u2019re going to be unique, then by very definition you\\u2019ll be spending some time alone. Be the show, don\\u2019t be the commercial. Listen to what Josh and [\\u2026]'