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\\u201cCreate that game within the game, that underdog mindset, when you\\u2019re starting. Most people look at it as freedom, but I look at it as that you have to play that game within the game and push yourself. If you aren\\u2019t a self-starter and self-motivator, regardless of how good your idea is, it can be tough to win.\\u201d

Having been an avid sports memorabilia collector since I was a kid, I have known of my guest today, Brandon Steiner, for 20+ years, and as head of Steiner Sports, he\\u2019s been a pioneer within the sports marketing and promotion space, creating a new vehicle for athletes to grow beyond their sport. I was thrilled to have corralled Brandon for this episode, as he shares so much advice on being an entrepreneur, how to be a truly successful athlete, and so much more! \\xa0\\xa0\\xa0

\\u201cDon\\u2019t settle for doing something just well, but do it extraordinary, that\\u2019s the goal. Do something different and more unique than anyone else has done. What are you going to do to differentiate yourself, especially if someone else is already doing what you\\u2019re doing? What are you doing to get better, and are you willing to climb those rough hills and get through those tough climbs? Because that\\u2019s how you\\u2019re going to become significant and extraordinary.\\u201d

We dug into his current book, \\u201cLiving On Purpose\\u201d, drawing from his three decades of experiences within the sports industry. In the book, Brandon covers what he considers to be the three \\u201cfoundational pillars of a satisfying and fulfilling existence: Faith (in yourself and others), Fortune (dreaming BIG and following it through), and Fitness (making positive lifestyle changes)\\u201d. You\\u2019ll hear about Brandon\\u2019s rise from his childhood in Brooklyn, hurdling nearly insurmountable odds to study at Syracuse University, and parlaying what he developed with sports bars and more into what became a multi-million $ company.

\\u201cI convey this heavily in the book; the more good you can do leads you to doing more well, most people are just worried about doing as well as they can, and we weren\\u2019t all put here so we could just do well. We are put here on this Earth to help each other, and that has to be part of the deal. It\\u2019s the joy, not the burden. The JOY.\\u201d

Brandon has faced the challenges of running a company with true grit, and has understood that the highs can be temporary, that you need to keep on grinding. You will learn so much from this advice and inspiration-packed episode! Happy Listening!

\\u201cTry to start every morning with acts of kindness. Would you help someone if they couldn\\u2019t help you back? That\\u2019s the real joy. I think a lot of people do good things, but a lot of it is premeditated with the emphasis that you\\u2019re going to get something back. Helping people is not a burden, it\\u2019s an opportunity. When you do a lot of good, the by-product is you will do a lot more well. Acts of kindness circulate, a lot of people I\\u2019ve touched in small ways, and I feel a lot of joy from that. You remember people who do something nice for you, and you want to surround yourself with those kind of people. Why wouldn\\u2019t you do it?\\u201d

Some Topics we talk about in this episode:

• Introduction - 0:00
• Don\\u2019t Settle for Ordinary - 3:45
• \\u201cNobody who was as Poor as Me had the Balls to even apply to Syracuse\\u201d - 9:15
• Business Grind - 12:30
• Three things to be a Successful Entrepreneur - 15:38
• A Strict Money Grab - 20:00
• Turn it up a Notch - 22:00
• Thinking Ahead, Thinking Big, Thinking Different - 26:30
• A Big Risk and a Huge Break - 28:00
• The Experience is Bigger than just the Game - 32:30
• The Best of the Best Stadiums - 34:30
• Starting your Day with Significance - 36:37
• Players aren\\u2019t Educated about their Brand - 40:40
• The Reality of a Player\\u2019s Life - 44:45
• The League Has Got to Get Its Act Together - 47:30
• If you Live Your Life in the Past your Life will be History - 49:40
• Helping People is not a Burden, It\\u2019s An Opportunity - 53:55
• Take Care of Yourself First - 56:50
• Hit Your Mark - 59:14
  
  

How to get involved

• Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly.
• If you\\u2019re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I\\u2019ll get you going right away.

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