BROADCASTS.com

b'

\\u201cAthletes are figuring out how to leverage who they are, where they came from, what they\\u2019re known for, and then how to make money off of that for the rest of their lives.\\u201d

\\xa0

Professional athletes are faced with countless decisions, both on and off the field, and many struggle with the weight of making the right choices. My guest today, Lauren Walsh, is making a name for herself in a male-dominated industry, adding her secret sauce to directly help athletes with much of what happens off the field, especially regarding their branding, social impact, and how they are seen to the public.

\\xa0

\\u201cIt\\u2019s nothing to do with that he\\u2019s not intelligent or he didn\\u2019t have the schooling. The reality was that he had spent so much of his life focused on football, and some of the general life skills that we take for granted he just didn\\u2019t have.\\u201d

\\xa0

We have all seen and read what happens to the reputations of some athletes when they are left unchecked and they unleash on social media, ruining their images and enormous earning potential. Lauren urges athletes to start managing their brand as early as possible, controlling how they are viewed, and setting themselves up for decades of continued financial rewards.

\\xa0

\\u201cIt\\u2019s not about the sales pitch, it\\u2019s not about me saying \\u2018Oh, I\\u2019m so good about this or I can do that\\u2019, it\\u2019s showing. Especially in the world of professional sports, show them where you add the value and everything else falls into place.\\u201d

\\xa0

Throughout my chat with Lauren, you will be impressed with how poised, confident and knowledgeable she truly is within the branding and marketing space as it pertains to athletes, \\xa0We talk about the importance of sending the right message, how your sales pitch is virtually irrelevant as long as you produce results, and how she was even tasked with getting an NFL star blinds for his new apartment once he was traded, just a small example of her versatility! You\\u2019ll enjoy this episode, give it a listen!

\\xa0

\\u201cI encourage our clients to be who they are on social media- there\\u2019s nothing worse than when you see an inauthentic post- you know when someone else wrote it. However, if something happens, you have an idea or you make someone laugh, chances are there are over 1000 people on Twitter who are going to laugh with you too. Be yourself and understand there is going to be a market for that.\\u201d

\\xa0

Some Topics we talk about in this episode:

\\xa0

• Introduction - 0:53
• Building a Brand - 4:00
• Mentoring Athletes at Purdue - 5:53
• LW Branding is Born - 10:12
• The First Big Moment for LW - 11:58
• NBA Draft Pick is the First Client - 13:10
• How LW Leveraged Her First Client 13:54
• What the Expectations are of Your Agent 16:41
• A Male Dominated Industry 18:54
• The Weight of the Referral 20:38
• Relationship Building 22:07
• Build Your Brand Now 23:12
• The Big Picture Guide 25:37
• The Present and Future Clientele of LW 29:08
• Guidelines of Social Media 32:00
• Wrap-up and Takeaways - 33:00

\\xa0

How to get involved

• Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly.
• If you\\u2019re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I\\u2019ll get you going right away.

\\xa0

If you liked this episode, be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people with ways to make their mark in life!