“The Myth and Propaganda of Black Buying Power”
For generations African-Americans have been told they have what is now said to be more than one trillion dollars of "buying power." But a new book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. “The Myth and Propaganda of Black Buying Power” exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. Brian speaks with Dr. Jared Ball, a professor of communication studies at Morgan State University, the editor of “A Lie of Reinvention: Correcting Manning Marable’s Malcolm X” and the new book “The Myth and Propaganda of Black Buying Power,” and his writings are at www.IMixWhatILike.org.