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b'Delia Cai is the senior vanities correspondent for\\xa0Vanity Fair\\xa0and publishes the media newsletter\\xa0Deez Links. Her debut novel\\xa0Central Places\\xa0is out this week.\\n\\u201cThis was in like, 2011, where I think actual journalists were still trying to figure out \\u2018Is it gross to be a brand?\\u2019 And at least in school, they were all about it. They\\u2019re like,\\xa0\\u2018You need a brand, you need to think about what your niche is going to be, you need to think about engaging your audience.\\u2019 We had to make websites, we had to blog, and of course, all of us being college students, we started using our blogs to write about each other. We used Twitter to talk shit about each other in a very thinly veiled way. So really, it was the best training for being online.\\u201d\\nShow notes:\\n\\n@delia_cai\\n\\ndeliacai.com\\n\\nCai\\u2019s\\xa0Vanity Fair\\xa0archive\\n\\nDeez Links\\xa0archive\\n\\n15:00\\xa0Cai\\u2019s blog\\n\\n\\n27:00\\xa0"Three Generations of Blue\'s Clues Hosts Are Still Cool With Being Your Best Friend"\\xa0(Vanity Fair \\u2022 Dec 2022)\\n\\n37:00\\xa0"She Invented Adulting. Her Life Fell Apart. She Wants You to Know That\\u2019s Okay."\\xa0(Vanity Fair \\u2022 May 2022)\\n\\n\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'