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b'Evan Ratliff, a co-host of the Longform Podcast, is host of the new podcast\\xa0Persona: The French Deception.\\n\\u201cOne of these big scams is like a story. And in the story, what they\'re doing is they\'re manipulating you to be a participant in the story, and they\'re getting you so hooked that you will not just do anything they say, but you will invest yourself in bringing the story to its conclusion. And like, isn\'t that what you\'re doing if you\'re trying to get someone to listen to eight episodes, spend that much of their life listening to your voice? \\u2026 The idea that every story has this person pulling the strings... I like revisiting that in everything that I do."\\nShow notes:\\n\\n@ev_rat\\n\\ncazart.net\\n\\nRatliff on Longform\\n\\nLongform Podcast #48: Evan Ratliff\\n\\n\\nLongform Podcast Bonus Episode: Evan Ratliff\\xa0(April 2016)\\n\\n\\nLongform Podcast: Evan Ratliff, author of\\xa0The Mastermind\\xa0(March 2019)\\n\\n1:00\\xa0Persona: The French Deception\\xa0(Pineapple Street Studios, Wondery \\u2022 May 2022)\\n\\n2:00\\xa0Exit Scam\\xa0(Treats Media \\u2022 May 2021)\\n\\n7:00\\xa0Thank You For Calling\\xa0(Vito Films \\u2022 March 2015)\\n\\n9:00\\xa0The Mastermind: Drugs. Empire. Murder. Betrayal.\\xa0(Random House \\u2022 Jan 2019)\\n\\n10:00\\xa0"The Fall of the Billionaire Gucci Master"\\xa0(Bloomberg Businessweek \\u2022 Jun 2021)\\n\\n\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'