87 Hustle versus the 4 Hour Work Week
b"Hustle versus the Four Hour Work Week shows two competing paths to your success. This episode was motivated by a conference I went to where Ryan Deiss, one of the Co-Founders of Digital Marketer, and Gary Vaynerchuk both spoke. It was the Digital Marketer Conference.\\nDon't believe the myth of the 4 hour work week. Hustle to the extent you want, not someone else's opinion\\nWhat happened and the idea is: Hustle versus the four-hour workweek. We hear, and so many people are following the four-hour workweek, and we also hear about how important it is to hustle. So, what should you choose and what do you want in life?\\n\\nYou\\u2019ve heard me many times talk about the importance of investing your time and effort, and really working a lot harder than just the average person, that is you put in the extra time, the extra effort in order to invest in your own future. I just laughed when Ryan Deiss got up on stage and he was introducing something, and he put up a picture of Tim Ferriss and the beach scene, sitting in the chaise lounge under an umbrella as if that\\u2019s his life. First of all, if you\\u2019ve seen and followed it, he is a hustler, he does work hard. But the key was people have this image of Tim Ferriss basically working four hours a week, and that everything else is running through VAs, through people in India, etc. doing a lot of the work for him.\\n\\nThere is a lot of outsourcing and stuff, but Ryan turned around, looked at it, pointed to the picture and said: \\u201cIf that\\u2019s the way that guy works, I will eat his lunch.\\u201d It\\u2019s true. You can\\u2019t compete in the world today in a growing, thriving, aggressive business working a very small amount of time. Gary Vaynerchuk got up a little later, he said some of the same things about the importance and how somebody doing something like that, and believing in the four-hour workweek was not going to be able to keep up.\\n\\nLet me put that a little bit in perspective. First of all, The 4-Hour Workweek was a title chosen by sampling and testing things in Google, looking for what the searches were and what was going to generate the most traffic, and what was going to be picked up the most. That\\u2019s really where it came from. Originally, I\\u2019ve heard all kinds of stories about what it was. Actually I think the stories changed a little bit, because originally I heard and I thought it was from something that Tim had done, said that he had some title and actually the publisher changed the title, but whatever it was, it was tested. The original title had no relevance, in a sense, to the concept of just a four-hour workweek, but the content was still there.\\n\\nPeople need to know that that investment in energy and effort that you have, that\\u2019s what\\u2019s going to drive your success. That doesn\\u2019t meant that you can\\u2019t have a leisurely style, but you might be trading off a little bit of the present for the future, so that what you might be doing is you might be pushing more effort now in order to have and build an income stream, which by the way is not easy. Too many people are buying into the concept that they can find income streams all over the place or residual income everywhere.\\n\\nKeep in mind, as I\\u2019ve mentioned before, MLM turns around very often and talks about their residual income. Very few of them are going to really generate ongoing residual income for you. It\\u2019s actually very rare. It may generate income for you, you may even make a very good amount of income, but in the product-based world, generally it\\u2019s described as 80% of customers will leave within three months, so that auto shipping that\\u2019s going and taking place isn\\u2019t going to keep up, so there goes your\\u2026 Imagine your income is going to drop by not just 80%, but by more than 80%. Why? Because not only 80% of your customers, but then your rank goes down so you would leave even more. That\\u2019s not necessarily the thing for an income stream, but as I say, there are some. I\\u2019m not condemning them. There are some, but just be careful."