82 Dress for Success Your Presentation
b'Dress for Success, that is, appearance and perception is extremely important. This is a time for taking a look at what we\\u2019re doing in public or online, which is basically public. You\\u2019ve all probably heard about a book a long time ago called Dress for Success. If you haven\\u2019t, you\\u2019ve heard references to it or something. What it\\u2019s about is what kind of impression you make or have to the general public, to other people. They\\u2019re really talking about job interviews and while you\\u2019re at work, trying to move up or be exposed to a better audience.\\n\\n\\n\\nThe same thing goes if you\\u2019re in business for yourself. Remember and keep in mind that first impressions are crucial. You\\u2019ve all heard how important first impressions are. I\\u2019m actually kind of surprised that people sometimes can\\u2019t relate A to B, or B to D, or whatever. They know this, they hear it, but then I hear people turning around and saying: \\u201cOh, just go ahead and do it, and learn on the way.\\u201d You learn on the way, and what do you do? People hear your first attempts, and those are their first impressions. I hear so often people recommending to people who are going into podcasting: \\u201cOh, don\\u2019t worry about it. Just do it for a while and you\\u2019ll fix it up. You\\u2019ll learn, then get better skills, and you\\u2019ll start doing better and you\\u2019ll sound better.\\u201d\\n\\nI heard that, but I also remembered and related the idea of first impressions and success. Make sure your sound is good. Low and behold, now more and more you hear that the most important thing is the sound. It\\u2019s even true in video. The video is not as important as the audio that\\u2019s in the video. People can put up with a little bit of static or a little bit of interference that just affects the video so it\\u2019s not quite right, but they really want to be able to hear the sound. So, you must make sure that it sounds well.\\n\\nWhat I\\u2019m getting to with first impressions is also some of the things that we see out there today that are going kind of crazy. I\\u2019ll use an example. Colin Kaepernick. Everybody\\u2019s heard, it\\u2019s been all over the news, guy makes a dumb statement, turns around, and he decides to sit during the national anthem. So, what happens there? First of all, let me clear up one thing. Everybody\\u2019s turning around, running around, saying: \\u201cOh, he\\u2019s got freedom of speech and there\\u2019s free speech.\\u201d First of all, let me share a big surprise to everyone: No, he doesn\\u2019t. That\\u2019s right, he doesn\\u2019t. Why? He\\u2019s at work and he\\u2019s representing the company, which is his football team. You try to do something like that in your job, and you can find yourself kicked out if it\\u2019s something that the company thinks doesn\\u2019t represent them well or doesn\\u2019t perform properly.\\n\\nLet\\u2019s push that aside. The other part is: What\\u2019s he doing? First of all, he was sat down for the last five games of last year. Why? Because he wasn\\u2019t performing, he lost his starting job. So here he is trying for a starting job, fighting for it, and he becomes controversial to a brand new coach who happened be at Philadelphia the last few years and got fired from the team. Everybody on that team who was controversial or not toeing the line and not being part of the team, they were kicked off. So maybe it\\u2019s not such a good idea. It may not be bright, unless he\\u2019s taking a look at the 11 million dollar guarantee he has and saying: \\u201cI don\\u2019t really care. Maybe they\\u2019ll kick me out and I\\u2019ll just go home with my 11 million dollars.\\u201d I have no idea, but it doesn\\u2019t make sense if he\\u2019s looking at a future.\\n\\nThen there\\u2019s a guy at Philadelphia, Myke Tavarres, he turns around and says: \\u201cI\\u2019m sticking with Colin Kaepernick. I\\u2019m not going to stand for the national anthem either.\\u201d What a dummy! This is an undrafted rookie who\\u2019s hoping to get on the roster. Keep in mind it starts out with like 90 players at the beginning of training camp, it\\u2019s going down to 53. Probably 40 to 45, someplace in there are already set in stone to be rehired. You\\u2019re not going to bump them off.'