104 Future Marketing Customer Sourced
b"The future marketing like everything else today is impacted by technology. Most people today have no idea how much information on them is changing marketing to them. In the future marketing, companies will use AI. VR and augmented reality to build marketing for them specifically based on what they do and did.\\n\\nToday, we\\u2019re going to continue from a previous episode where we talk more about what was going on with sales and the sales process. Let's talk a little bit more now about the technology and the future that\\u2019s coming up as well as what is existing today and what we have to look for.\\n\\nNow, to carry on a little bit from last week, we talked about social media, sort of the final part, the final cut. With social media, you can, today, build relationships and build relationship with people who are influencers in your area or your field, as well as people who may potentially be influencers within the sales process of your business, of your product, but relationships can\\u2019t be abused. There are some approaches that are really weird and they reek of the time when people thought that they could do it with business cards.\\n\\nThere was actually even some car dealer or something or a used car salesman. He used to talk about and teach people how to just buy tons of business cards and leave them all over the place. Throw them places, et cetera, and it\\u2019s almost like we have some of those people out there. As you\\u2019ll notice in social media whether it be Facebook, LinkedIn, et cetera, you go and make a contact and somebody sends you back an immediate message saying, \\u201cOh, here\\u2019s what I do and here\\u2019s what I\\u2019m selling. Are you interested?\\u201d Well, that\\u2019s today considered very obnoxious. It's annoying and while it might work once in a while and will cause stories to be told about how I did this. Some will say I generated sales without thinking. It\\u2019s the without thinking part that really is troublesome because it\\u2019s not going to build a good business.\\n\\nWhat will build a business today, and future marketing? Of course, more and more so, it\\u2019s customer service. Customer service now is always on. Think of not just like your instant TV but it\\u2019s always on. Customers have access today to more information from other customers, as well as ratings, et cetera, some of it false. You have to monitor things for that reason. It\\u2019s why you often hear that buyers are right now considered to be 65%, two-thirds of the way through the sales process because of research before they even reach out to the sales person in your company or any of the company for your product or competitive product. That number is expected and will probably grow easily to 85 plus percent. How do you get ready?\\n\\nThat tells us two things. Sales is rapidly removing the salesperson. What is it replaced by? Customer service, information, the things that make your company and your product more attractive and how comfortable that person is. Get back to building that relationship with existing, as well as potential customers. Today, you can already geotarget to such an extent. You are, say, a real estate agent in a particular area, you don\\u2019t need to blast in advertisement into the newspaper. A car dealer doesn\\u2019t have to blast an advertisement into the newspaper. They can actually target people who are interested in cars and thinking about buying a car based on social media characteristics that already exist within their very targeted market area.\\n\\nTechnology is changing even more and those changes are going to accelerate quite a few things. Before I talk about what they will accelerate, keep in mind why you need to be interested in this tech that\\u2019s coming out. Don\\u2019t say, \\u201cWell, I\\u2019m having trouble keeping up,\\u201d because quite frankly, this technological change that\\u2019s occurring gives you or your competitors the opportunity to substantially increase market share, become closer to the customer, and possibly step in front of you in the line of information that the customer\\u2019s seeking.\\n\\nNow,"