102 Target Marketing & Build Customer Loyalty
b"The second episode of eight in comprehensive business strategy, target marketing, in the overview of building or expanding a strong business.\\n\\nThis episode addresses the following topics and questions.\\n\\nWho are your customers and targeting your prospects?\\n\\nUse the attributes of your product or service and describe well what it will do for them\\nThey only care about the benefit to them\\n\\nWatch and survey with customer satisfaction to either learn possible expansions or to at least find who they are and what they like and don\\u2019t like. It is the customers' perspective that is crucial, not yours or your friends.\\n\\nWhat do they do?\\nWhere do they live?\\nHow do they use your product or service? They may id something that you didn\\u2019t think was in your marketing.\\n\\nIn an earlier episode, I discussed how to increase the probability of success in business.\\n\\nDoes the picture you had of customers before you started match your real customers\\nWhy do they buy your product?\\nWhy from you?\\nWhat excites them? What is valuable to them in your product?\\nIf you can answer and reexamine these questions you wil be ready to market you product and will later be ready for expansion and growth!"