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Published: April 19, 2023, 4 a.m.

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In today\\u2019s episode of Life Her Podcast, we hear from cosmetic entrepreneur Angelita Parham (a.k.a. Angie Steele). Angelita began her make up line, Steele Divine Cosmetics, during the Covid shut-downs. At a time when many business owners felt frozen from fear and uncertainty, she was able to bravely venture into new territory and birth a whole new business while her hair shop was forced to halt.

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Angelita\\u2019s grit and tenacity is undeniable, and this episode is going to inspire you to turn your own hardships into opportunities as well. Her faith, generosity, and willingness to collaborate played big roles in spreading the word about her new line, and I get to ask her how her mindset has risen to this place of abundance and openness to others.

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We\\u2019ll hear how she had to push to get quality ingredients and vet several suppliers scrupulously during a time when the supply chain was delayed\\nand spotty. We can all glean wisdom from her diligence in this; we don\\u2019t need to let economic pressures rush us, or our anxieties cause us to miss crucial\\nsteps - we can do the work that\\u2019s required to create quality content and products.

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Angelita then modeled the products herself, generating quality photos from home during the pandemic - and sold out her first batch in one day!\\nThere is still so much we can do within our limitations, whether that\\u2019s a modest financial overhead, being restricted in our location, or even how much\\nassistance we may or may not have in this season. I loved hearing about all of her creative solutions.

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I also love how Angelita utilizes her geographic context in creating new products. Being from Memphis, she invited a lip color called 901 Girl, a deep blue hue that connects her brand to Big Memphis, GloRilla, and all the many things that Memphis-dwellers feel familiar with. Her Boofriend Red liquid lip color is my personal favorite, so make sure you go check out Angelita\\u2019s amazing product line and show her some\\nlove.

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Visit her site: SteeleDivineCosmetics.com

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\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/lifeherpodcast/message'