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Published: April 15, 2023, 4 p.m.

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On this episode of the Life Her podcast, I talk with beauty brand builder Lina Kennedy. She\\u2019s the CEO of Alexandria Professional, a multi-million dollar body sugaring hair removal and skincare line, and she recently wrote a book called The Sugar Queen.

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If you have a background of family dysfunction, abuse, or poverty, this story is going to be especially uplifting to you. Lina\\u2019s childhood was challenging in many ways, and our conversation starts with me asking her how she worked past these hinderances and became the generous and successful person she is today.

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Lina shares how she got involved in beauty and skincare, and what made her decide to start this business. She describes some of the early opportunities that came her way in the field, and how she maximized them to grow her skincare brand. She also shares some of the elements of her products and company values that set them apart from many other companies.

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She describes the process of creating the audio version of her new book, and why it was a good choice to take on the daunting task of narrating it herself.

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Then, we talk about the topic of fear versus fearlessness. What does fearlessness look like in everyday life, and why is it so rare in the world? Lina gives examples of times that it paid off to take risks, and of ways that her entrepreneur spirit pushed past limits and expectations.

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It\\u2019s obvious that Lina puts her heart and soul into everything she does. She shares how her three kids are involved in the business, and how she plans to delegate more in this next year in order to be present in every aspect of her life.

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She also shares about her ongoing philanthropic involvement in the fight to end childhood abuse, and gives some wise words about healing and true forgiveness.

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Lina is on such a high level with regards to not letting others drag her down, and she has sharp discernment about people\\u2019s character. She shares a beautiful redemption story about re-hiring someone who had previously done her company wrong, and how she could tell that person had just been lost, rather than truly evil.

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You\\u2019ll be inspired this story and by our whole conversation, and I know it\\u2019s going to help you see how you can take your life and entrepreneurship to new levels this year as well.

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Pick up the book here:

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https://linakennedy.com/product/the-sugar-queen-book

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