Who is your best fit client?
b'Defining who are best fit client is has moved the needle in a significant way.\\n\\nIn this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.\\n\\nHigh level outline:\\n\\n1. Survey existing clients\\n2. Study results of biggest fans\\n3. Pull out before / after emotions\\n4. Write the 2 part BFC profile\\n5 immediately update website and marketing assets to attract more BFCs'