Who is your best fit client?
Defining who are best fit client is has moved the needle in a significant way.\n\nIn this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.\n\nHigh level outline:\n\n1. Survey existing clients\n2. Study results of biggest fans\n3. Pull out before / after emotions\n4. Write the 2 part BFC profile\n5 immediately update website and marketing assets to attract more BFCs