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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer\\u2019s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the Lawyers Making Rain program for law firms as well as The Lawyer\\u2019s Edge Ignite, a business development program for women lawyers that is launching in 2023. In addition to coaching, training, and consulting, Elise speaks frequently for legal organizations and writes articles on the subject of business development for publications such as Law.com and Law360. She is also the host of The Lawyer\\u2019s Edge podcast, where Guy Alvarez was a recent guest!