Legal Marketing 2.0 Podcast
Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.Podcasts
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
Published: Jan. 4, 2024, 9:23 p.m.Duration: 20 minutes 46 seconds
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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
Published: Dec. 7, 2023, 7:15 p.m.Duration: 16 minutes 55 seconds
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Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
Published: Aug. 24, 2023, 8:28 p.m.Duration: 19 minutes
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Podcast Episode 196: Global Strategic Growth Partner
Published: Aug. 17, 2023, 7:01 p.m.Duration: 20 minutes 31 seconds
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Podcast Episode 195: Podcasting to Promote Your Niche Practice
Published: Aug. 10, 2023, 8:53 p.m.Duration: 26 minutes 15 seconds
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Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
Published: July 20, 2023, 5:54 p.m.Duration: 26 minutes 10 seconds
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Podcast Episode 193: Let Your Geek Flag Fly
Published: June 29, 2023, 1:52 p.m.Duration: 25 minutes 11 seconds
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Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm
Published: June 8, 2023, 3:58 p.m.Duration: 21 minutes 15 seconds
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Podcast Episode 191: Reimagining DLA Pipers Website
Published: May 25, 2023, 5:45 p.m.Duration: 20 minutes 31 seconds
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Podcast Episode 190: After the Buzzer Goes Beyond the Scores!
Published: May 11, 2023, 4:18 p.m.Duration: 14 minutes 32 seconds
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Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice
Published: April 20, 2023, 6:22 p.m.Duration: 29 minutes 32 seconds
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Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy
Published: April 6, 2023, 6:03 p.m.Duration: 32 minutes 5 seconds
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Podcast Episode 187: Will AI Kill SEO?
Published: March 24, 2023, 5:07 p.m.Duration: 19 minutes 52 seconds
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Podcast Episode 186: Restructure This!
Published: March 16, 2023, 6:25 p.m.Duration: 27 minutes 22 seconds
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Podcast Episode 185: Is the Digital Experience Critical for Law Firms?
Published: Feb. 23, 2023, 6:27 p.m.Duration: 18 minutes 56 seconds
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Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others
Published: Feb. 16, 2023, 7:24 p.m.Duration: 29 minutes 25 seconds
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Podcast Episode 183: Initiating Change
Published: Feb. 9, 2023, 3:40 p.m.Duration: 30 minutes 32 seconds
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Podcast Episode 182: Leveraging Digital Marketing in a Post-Pandemic World
Published: Jan. 12, 2023, 6:03 p.m.Duration: 20 minutes 12 seconds
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Podcast Episode 181: Making Audio Content Work for Your Firm
Published: Dec. 22, 2022, 7:10 p.m.Duration: 25 minutes 14 seconds
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Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Published: Dec. 15, 2022, 4:58 p.m.Duration: 21 minutes 7 seconds
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Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast
Published: Dec. 8, 2022, 4:32 p.m.Duration: 30 minutes 10 seconds
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Podcast Episode 178: Exploring New Marketing Channels
Published: Dec. 1, 2022, 4:39 p.m.Duration: 17 minutes 24 seconds
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Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts
Published: Nov. 17, 2022, 4:46 p.m.Duration: 25 minutes 19 seconds
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Podcast Episode 176: How to Prevent Problems When Switching Marketing Agencies
Published: Nov. 10, 2022, 7:16 p.m.Duration: 15 minutes 45 seconds
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Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Published: Nov. 3, 2022, 4:22 p.m.Duration: 30 minutes 47 seconds
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Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
Published: Oct. 27, 2022, 2:44 p.m.Duration: 14 minutes 55 seconds
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Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
Published: Oct. 20, 2022, 5:15 p.m.Duration: 22 minutes 56 seconds
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Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development
Published: Oct. 13, 2022, 3:37 p.m.Duration: 19 minutes 44 seconds
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Podcast Episode 171: How to Effectively Scale and Operate a Law Firm as a Lawyer and CEO
Published: Sept. 1, 2022, 4:28 p.m.Duration: 24 minutes 26 seconds
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Podcast Episode 170: How You Can Use Data to Drive Your Firms Digital Media Plan Forward
Published: Aug. 18, 2022, 4:10 p.m.Duration: 22 minutes 10 seconds
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Podcast Episode 169: Its All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business
Published: Aug. 11, 2022, 7:05 p.m.Duration: 28 minutes 53 seconds
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Podcast Episode 168: To Be Different, You Need to Think Different
Published: Aug. 4, 2022, 6:01 p.m.Duration: 24 minutes 14 seconds
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Podcast Episode 167: The Future Is Now for Agile Marketing
Published: July 28, 2022, 4:14 p.m.Duration: 38 minutes 48 seconds
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Podcast Episode 166: How to Use Content to Further Your Reputation
Published: July 21, 2022, 4:01 p.m.Duration: 28 minutes 24 seconds
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Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?
Published: June 9, 2022, 4:19 p.m.Duration: 21 minutes 36 seconds
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Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination
Published: June 2, 2022, 8:30 p.m.Duration: 19 minutes 14 seconds
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Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
Published: May 19, 2022, 5:55 p.m.Duration: 24 minutes 6 seconds
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Podcast Episode 162: What Are Client Teams and How Can They Be Used?
Published: May 11, 2022, 6:39 p.m.Duration: 27 minutes 46 seconds
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Podcast Episode 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts
Published: May 5, 2022, 8:50 p.m.Duration: 22 minutes 8 seconds
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Podcast Episode 160: How You Can Raise Your Law Firm's Brand Awareness with Podcasts and Videos
Published: April 28, 2022, 4:10 p.m.Duration: 19 minutes 5 seconds
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Podcast Episode 159: How Lawyers Can Improve Their Virtual Presentations
Published: April 21, 2022, 4:01 p.m.Duration: 22 minutes 16 seconds
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Podcast Episode 158: How to Market a Sub Brand at a Law Firm
Published: April 14, 2022, 2:58 p.m.Duration: 20 minutes 54 seconds
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Podcast Episode 157: How the Pandemic Has Caused a Shift in Legal Marketing
Published: April 7, 2022, 4:28 p.m.Duration: 25 minutes 40 seconds
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Podcast Episode 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
Published: March 31, 2022, 2:36 p.m.Duration: 17 minutes 43 seconds
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Podcast Episode 155: The Significance of Storytelling and Authenticity in Law and Content Marketing
Published: March 24, 2022, noonDuration: 22 minutes 55 seconds
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Podcast Episode 154: Marketing Analytics Trends at Law Firms
Published: March 3, 2022, 7:52 p.m.Duration: 22 minutes 35 seconds
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Podcast Episode 153: Diversity, Equity, and Inclusion Trends in the Legal Industry
Published: Feb. 24, 2022, 7:38 p.m.Duration: 18 minutes 2 seconds
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Podcast Episode 152: How to Advance Your Career in Professional Services
Published: Feb. 17, 2022, 4:46 p.m.Duration: 25 minutes 14 seconds
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Podcast Episode 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
Published: Feb. 10, 2022, 3:28 p.m.Duration: 16 minutes 49 seconds
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Podcast Episode 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
Published: Feb. 3, 2022, 6 p.m.Duration: 21 minutes 52 seconds
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Podcast Episode 149: Finding Your Voice on Social Media
Published: Dec. 9, 2021, 5:31 p.m.Duration: 28 minutes 9 seconds
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Podcast Episode 148: How To Target High Level Decision Makers
Published: Dec. 2, 2021, 5:25 p.m.Duration: 18 minutes 43 seconds
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Podcast Episode 147: Effective Leadership and Growing Your Firm Despite Difficult and Uncertain Times
Published: Nov. 18, 2021, 4:09 p.m.Duration: 17 minutes 48 seconds
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Podcast Episode 146: Differentiators in Marketing for Women Attorneys
Published: Nov. 11, 2021, 9:10 p.m.Duration: 20 minutes 53 seconds
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Podcast Episode 145: How to Develop Deeper Relationships With Clients and Become a Better Business Advisor
Published: Nov. 4, 2021, 4:10 p.m.Duration: 22 minutes 3 seconds
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Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities
Published: Oct. 21, 2021, 3:51 p.m.Duration: 27 minutes 4 seconds
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Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach
Published: Oct. 14, 2021, 4:23 p.m.Duration: 23 minutes 56 seconds
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Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!
Published: Oct. 7, 2021, 6:05 p.m.Duration: 20 minutes 38 seconds
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Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
Published: Sept. 30, 2021, 7:06 p.m.Duration: 18 minutes 18 seconds
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Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
Published: Sept. 23, 2021, 4:20 p.m.Duration: 16 minutes 4 seconds
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Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing
Published: Sept. 16, 2021, 4:37 p.m.Duration: 26 minutes 8 seconds
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Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?
Published: Sept. 9, 2021, 4:07 p.m.Duration: 24 minutes 17 seconds
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Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers
Published: Aug. 19, 2021, 4:42 p.m.Duration: 25 minutes 30 seconds
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Podcast Ep. 136: Dont Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place
Published: Aug. 10, 2021, 1:35 p.m.Duration: 24 minutes 24 seconds
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Podcast Ep. 135: How to Make Your Law Firms Website a Lead Generating Machine
Published: July 29, 2021, 4:08 p.m.Duration: 13 minutes 13 seconds
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Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche
Published: July 20, 2021, 5:36 p.m.Duration: 13 minutes 31 seconds
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Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
Published: July 8, 2021, 2:44 p.m.Duration: 26 minutes 33 seconds
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Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms
Published: June 24, 2021, 6:08 p.m.Duration: 20 minutes 13 seconds
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Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success
Published: June 17, 2021, 5:25 p.m.Duration: 25 minutes 14 seconds
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Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management
Published: June 10, 2021, 5:44 p.m.Duration: 27 minutes 40 seconds
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Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When Youre The Team
Published: May 6, 2021, 3:55 p.m.Duration: 20 minutes 34 seconds
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Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
Published: April 6, 2021, 4:11 p.m.Duration: 16 minutes 3 seconds
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Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
Published: March 18, 2021, 5:30 p.m.Duration: 24 minutes 49 seconds
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Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
Published: March 4, 2021, 6:48 p.m.Duration: 29 minutes 11 seconds
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Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
Published: Feb. 25, 2021, 5:16 p.m.Duration: 18 minutes 2 seconds
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Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
Published: Jan. 26, 2021, 3:03 p.m.Duration: 20 minutes 16 seconds
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Podcast Ep. 123: Why Law Firm Marketing is Never One and Done
Published: Dec. 17, 2020, 4:59 p.m.Duration: 24 minutes 42 seconds
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Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
Published: Dec. 10, 2020, 6:42 p.m.Duration: 21 minutes 40 seconds
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Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
Published: Aug. 25, 2020, 6:11 p.m.Duration: 22 minutes 35 seconds
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Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
Published: July 21, 2020, 5:37 p.m.Duration: 23 minutes
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Podcast Ep. 119: How to Build and Leverage your Law Firms Brand on LinkedIn During Uncertain Times
Published: July 15, 2020, 6:02 p.m.Duration: 20 minutes 19 seconds
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Podcast Ep. 118: How to Integrate Video Into Your Law Firms Content Marketing Strategy
Published: June 24, 2020, 4:32 p.m.Duration: 19 minutes 9 seconds
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Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
Published: June 17, 2020, 6:07 p.m.Duration: 23 minutes 44 seconds
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Podcast Ep 116: What do clients expect from law firms in todays new normal?
Published: May 28, 2020, 7 p.m.Duration: 27 minutes 23 seconds
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Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
Published: May 21, 2020, 6:39 p.m.Duration: 30 minutes 37 seconds
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Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
Published: April 30, 2020, 6:19 p.m.Duration: 21 minutes 57 seconds
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Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
Published: April 23, 2020, 6:19 p.m.Duration: 19 minutes 49 seconds
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Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
Published: April 16, 2020, 5:41 p.m.Duration: 24 minutes 27 seconds
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Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
Published: April 9, 2020, 5:44 p.m.Duration: 18 minutes 54 seconds
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Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
Published: April 2, 2020, 5:47 p.m.Duration: 26 minutes 6 seconds
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Podcast Ep. 109: From Pandemic to Plan: Its Time to Focus on Your Law Firms Recovery Strategy
Published: March 26, 2020, 8:17 p.m.Duration: 26 minutes
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Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
Published: Jan. 22, 2020, 4:35 p.m.Duration: 24 minutes 9 seconds
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Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand
Published: Dec. 17, 2019, 7:14 p.m.Duration: 12 minutes 36 seconds
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Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
Published: Dec. 10, 2019, 8:11 p.m.Duration: 22 minutes 44 seconds
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Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
Published: Dec. 3, 2019, 5:19 p.m.Duration: 13 minutes 10 seconds
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Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts
Published: Nov. 19, 2019, 11:25 p.m.Duration: 19 minutes 57 seconds
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Podcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm Leaders
Published: Nov. 6, 2019, 9:22 p.m.Duration: 22 minutes 25 seconds
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Podcast Ep. 102: How Law Firms Can Take Advantage of LinkedIns New Feature Updates
Published: Oct. 24, 2019, 6:34 p.m.Duration: 12 minutes 19 seconds
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Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.
Published: Oct. 16, 2019, 3:48 p.m.Duration: 18 minutes
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Podcast Ep. 100: Scale Your Law Firm to New Heights Simply and Methodically
Published: Oct. 9, 2019, 3:41 p.m.Duration: 15 minutes 47 seconds
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Podcast Ep. 99: Develop a Business Plan for Your Law Firm in 7 Steps
Published: Sept. 30, 2019, 9:06 p.m.Duration: 21 minutes 29 seconds
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Podcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and Convert
Published: Sept. 24, 2019, 1:17 p.m.Duration: 25 minutes 29 seconds
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Podcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
Published: Aug. 28, 2019, 5:55 p.m.Duration: 21 minutes 49 seconds
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Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm
Published: Aug. 20, 2019, 3:40 p.m.Duration: 18 minutes 45 seconds
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Podcast Ep. 95: Addressing the diversity & inclusion challenge using Lean Six Sigma
Published: July 9, 2019, 6:15 p.m.Duration: 26 minutes 57 seconds
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Podcast Ep. 94 - Understanding Gender-Based Communication to Combat Bias.
Published: July 2, 2019, 6:28 p.m.Duration: 25 minutes 18 seconds
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Podcast Ep. 93 - Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development.
Published: June 25, 2019, 3:57 p.m.Duration: 23 minutes 58 seconds
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Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
Published: June 11, 2019, 3:58 p.m.Duration: 25 minutes 29 seconds
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Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
Published: June 4, 2019, 8:05 p.m.Duration: 15 minutes 36 seconds
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Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm
Published: May 13, 2019, 8:42 p.m.Duration: 25 minutes 34 seconds
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Podcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing
Published: May 7, 2019, 3:43 p.m.Duration: 25 minutes 29 seconds
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Podcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business Strategy
Published: April 30, 2019, 5:26 p.m.Duration: 26 minutes 32 seconds
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Podcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing Departments
Published: April 24, 2019, 3:59 p.m.Duration: 23 minutes 11 seconds
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Podcast Ep. 86: How to Measure the ROI of Social Media
Published: April 16, 2019, 4:42 p.m.Duration: 17 minutes 54 seconds
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Podcast Ep. 85: Hank Grezlak on Working with ALMs Newsroom
Published: March 27, 2019, 3:06 p.m.Duration: 21 minutes 21 seconds
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Podcast Ep. 84: How to Use Schema for Law Firm Websites
Published: March 20, 2019, 1:34 p.m.Duration: 20 minutes 16 seconds
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Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger
Published: March 5, 2019, 5:48 p.m.Duration: 23 minutes 36 seconds
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Podcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand Index
Published: Feb. 26, 2019, 6:58 p.m.Duration: 28 minutes 13 seconds
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Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella
Published: Feb. 19, 2019, 7:35 p.m.Duration: 16 minutes 10 seconds
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Podcast Ep. 80: The Importance of Digital Knowledge Management
Published: Feb. 12, 2019, 5:45 p.m.Duration: 27 minutes 30 seconds
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Podcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and Practices
Published: Feb. 5, 2019, 7:15 p.m.Duration: 22 minutes 54 seconds
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Podcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
Published: Jan. 29, 2019, 4:20 p.m.Duration: 21 minutes 36 seconds
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Podcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019
Published: Jan. 22, 2019, 7:45 p.m.Duration: 13 minutes 38 seconds
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Podcast Ep. 76: The Power of Language with John Klymshyn
Published: Jan. 15, 2019, 8:39 p.m.Duration: 21 minutes 56 seconds
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Podcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
Published: Jan. 8, 2019, 6:07 p.m.Duration: 11 minutes 56 seconds
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Podcast Ep. 74: Personal Branding for Attorneys
Published: Jan. 2, 2019, 6:54 p.m.Duration: 27 minutes 1 second
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Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
Published: Dec. 26, 2018, 7:56 p.m.Duration: 18 minutes 50 seconds
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Podcast Ep. 72: The Law Firm Marketing Team of the Future
Published: Dec. 18, 2018, 8:46 p.m.Duration: 26 minutes 6 seconds
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Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
Published: Dec. 10, 2018, 4:57 p.m.Duration: 21 minutes 25 seconds
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Podcast Ep. 70: How Law Firms Can Grow Their Revenues
Published: Nov. 27, 2018, 9:38 p.m.Duration: 22 minutes 32 seconds
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Podcast Ep. 69: Growing Your Audience with Email Marketing
Published: Nov. 20, 2018, 8:19 p.m.Duration: 28 minutes 7 seconds
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Podcast Ep. 68: How to Grow Your Law Firm with Kathy DAgostino
Published: Nov. 14, 2018, 8:58 p.m.Duration: 16 minutes 57 seconds
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Podcast Ep. 67: How to Generate Referrals Without Asking
Published: Oct. 31, 2018, 2:27 p.m.Duration: 27 minutes 40 seconds
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Podcast Ep. 66: Repurposing Your Law Firms Thought Leadership Content
Published: Oct. 25, 2018, 6:45 p.m.Duration: 18 minutes 10 seconds
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Podcast Ep. 65: SEO Strategies for Large Law Firms
Published: Oct. 16, 2018, 7:26 p.m.Duration: 24 minutes 3 seconds
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Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
Published: Sept. 25, 2018, 7:22 p.m.Duration: 20 minutes 41 seconds
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Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
Published: Sept. 12, 2018, 6:44 p.m.Duration: 26 minutes 34 seconds
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Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
Published: Aug. 28, 2018, 8:28 p.m.Duration: 23 minutes 41 seconds
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Podcast Ep. 61: The Value of Thought Content in Relationship Building
Published: Aug. 21, 2018, 6:32 p.m.Duration: 23 minutes 40 seconds
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Podcast Ep. 60: What to Consider Before Redesigning Your Law Firms Website
Published: Aug. 15, 2018, 4:12 p.m.Duration: 21 minutes 6 seconds
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Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
Published: Aug. 7, 2018, 7:23 p.m.Duration: 20 minutes 13 seconds
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Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
Published: July 31, 2018, 4:33 p.m.Duration: 26 minutes
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Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh
Published: July 24, 2018, 8:21 p.m.Duration: 24 minutes 7 seconds
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Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
Published: July 17, 2018, 6:49 p.m.Duration: 19 minutes 7 seconds
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Podcast Ep. 55: Tips on Remarketing for Law Firms
Published: June 26, 2018, 7:27 p.m.Duration: 21 minutes 44 seconds
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EP. 54: Despina Kartson on the Evolution of Legal Marketing
Published: June 20, 2018, 5:26 p.m.Duration: 27 minutes 11 seconds
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EP 53: The Value of Digital Knowledge Management for Lawyers
Published: June 12, 2018, 8:13 p.m.Duration: 31 minutes 15 seconds
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Ep. 52: How Will GDPR Affect Legal Marketing?
Published: June 5, 2018, 8:06 p.m.Duration: 22 minutes 55 seconds
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Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
Published: May 29, 2018, 6:39 p.m.Duration: 19 minutes 18 seconds
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Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
Published: May 16, 2018, 12:46 a.m.Duration: 28 minutes 15 seconds
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Ep. 49: Eric Fletcher Leadership Starts with Listening
Published: May 9, 2018, 3:13 a.m.Duration: 21 minutes 26 seconds
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Ep. 48: The Changing Role of Law Firm Marketers With Kevin Vermeulen
Published: May 2, 2018, 3:57 a.m.Duration: 15 minutes 3 seconds
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Ep. 47: Competitive Advantage - Focus on the Client Experience With One Norths John Simpson
Published: April 24, 2018, 7:29 p.m.Duration: 28 minutes 17 seconds
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Ep. 46: Inbound Marketing for Law Firms with HubSpots Anna Norregaard
Published: April 17, 2018, 8:18 p.m.Duration: 20 minutes 5 seconds
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Ep. 45: Content Marketing Strategy for Legal Tech Companies
Published: April 10, 2018, 10:44 p.m.Duration: 16 minutes 4 seconds
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Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
Published: April 4, 2018, 3:59 a.m.Duration: 26 minutes 19 seconds
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Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
Published: March 27, 2018, 10:52 p.m.Duration: 17 minutes 59 seconds
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Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
Published: March 20, 2018, 11:05 p.m.Duration: 20 minutes 11 seconds
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Ep. 41: The Right Content at Each Stage of the Buyers Journey for Legal Services
Published: March 13, 2018, 8:45 p.m.Duration: 26 minutes 19 seconds
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Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
Published: March 6, 2018, 8:25 p.m.Duration: 19 minutes 11 seconds
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Ep. 39: Optimizing Attorney Bios With Mary Trice
Published: Feb. 27, 2018, 10:42 p.m.Duration: 13 minutes 6 seconds
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Ep. 38: Authentic Law Firm Testimonials with Vikram Rajan
Published: Feb. 20, 2018, 9:22 p.m.Duration: 21 minutes 20 seconds
Listed in: Business
Ep. 37: Law Firm Public Relations and Social Media with Ryan King
Published: Feb. 13, 2018, 10:18 p.m.Duration: 21 minutes 5 seconds
Listed in: Business
Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018
Published: Feb. 6, 2018, 10:56 p.m.Duration: 22 minutes 27 seconds
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Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
Published: Jan. 30, 2018, 8:29 p.m.Duration: 27 minutes 31 seconds
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Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERKTM
Published: Jan. 23, 2018, 10:17 p.m.Duration: 15 minutes 37 seconds
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Ep. 33: The New Model of Professional Development With Harvard Law's Scott Westfahl
Published: Jan. 16, 2018, 10:23 p.m.Duration: 21 minutes 37 seconds
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Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
Published: Jan. 9, 2018, 9:07 p.m.Duration: 21 minutes 12 seconds
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Ep. 31: Harvard Laws Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
Published: Jan. 2, 2018, 8:01 p.m.Duration: 24 minutes 6 seconds
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Ep. 30: Seyfarth Shaws Molly Porter on Creativity in Marketing
Published: Dec. 19, 2017, 10:55 p.m.Duration: 27 minutes 52 seconds
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Ep. 29: Baker McKenzies Will White and Erin Nixon on Dont be Afraid to Fail Marketing
Published: Dec. 12, 2017, 10:15 p.m.Duration: 27 minutes 35 seconds
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Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
Published: Dec. 5, 2017, 5:35 p.m.Duration: 11 minutes 51 seconds
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Ep. 27: Orricks Breichen Madej Marsh on Law Firm Marketing Campaigns and KPIs
Published: Nov. 28, 2017, 7:50 p.m.Duration: 19 minutes 9 seconds
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Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
Published: Nov. 21, 2017, 7:23 p.m.Duration: 25 minutes 48 seconds
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Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
Published: Nov. 14, 2017, 7:54 p.m.Duration: 21 minutes 42 seconds
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Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
Published: Oct. 31, 2017, 9:49 p.m.Duration: 22 minutes 50 seconds
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Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
Published: Oct. 24, 2017, 9:39 p.m.Duration: 21 minutes 30 seconds
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Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
Published: Oct. 10, 2017, 7:04 p.m.Duration: 21 minutes 51 seconds
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Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
Published: Oct. 3, 2017, 5:48 p.m.Duration: 13 minutes
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Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
Published: Sept. 26, 2017, 7:41 p.m.Duration: 29 minutes 58 seconds
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Ep. 19: LinkedIn Advertising with Guy Alvarez
Published: Sept. 19, 2017, 10:50 p.m.Duration: 12 minutes 38 seconds
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Ep. 18: WordPress for Lawyers With Jennifer Ellis
Published: Sept. 12, 2017, 10:18 p.m.Duration: 32 minutes 29 seconds
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Ep. 17 Top Three Actions To Take After Building Your Website
Published: Aug. 29, 2017, 6:35 p.m.Duration: 16 minutes 36 seconds
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Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider
Published: Aug. 22, 2017, 5:55 p.m.Duration: 23 minutes 58 seconds
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Ep. 15 Law Firm Local SEO With Aaron Shepard
Published: Aug. 15, 2017, 8:07 p.m.Duration: 12 minutes 38 seconds
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Ep. 14 Law Firm Brand Research With Elonide Semmes
Published: Aug. 8, 2017, 6:24 p.m.Duration: 23 minutes 45 seconds
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Ep. 13 Marketing for Litigators with Litigation Funding CMO Gretchen Koehler
Published: Aug. 1, 2017, 5:15 p.m.Duration: 24 minutes 1 second
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Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
Published: July 25, 2017, 6:50 p.m.Duration: 38 minutes 44 seconds
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Ep. 11 Building a Niche Law Practice With Evan Schwartz
Published: July 18, 2017, 6:31 p.m.Duration: 19 minutes 27 seconds
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Ep. 10 Law Firm CRM With Chris Fritsch
Published: July 11, 2017, 6:14 p.m.Duration: 35 minutes 12 seconds
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Ep. 9 Social Media Ethics and Technology Competence with Nicole Black
Published: July 5, 2017, 6:51 p.m.Duration: 23 minutes 40 seconds
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Ep. 8 Law Firm Business Development With Rich Bracken
Published: June 27, 2017, 5:33 p.m.Duration: 40 minutes 16 seconds
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Ep. 7 Thought Leadership Success With Lawyer Mark Cohen
Published: June 20, 2017, 5:15 p.m.Duration: 26 minutes 6 seconds
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Ep. 6: Law Firm Awards Submission With David Brown
Published: June 13, 2017, 5:06 p.m.Duration: 28 minutes 27 seconds
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Ep. 5: Mapping the Law Firm Client Journey With Yolanda Cartusciello
Published: June 6, 2017, 7:14 p.m.Duration: 32 minutes 42 seconds
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Ep. 4: Meaningful Law Firm Marketing Analytics
Published: May 30, 2017, 6:44 p.m.Duration: 23 minutes 12 seconds
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Ep. 3: The Four SEO Techniques for Law Firms
Published: May 23, 2017, 5:12 p.m.Duration: 19 minutes 28 seconds
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Ep 2: How to Become a Thought Leader and Grow Your Network
Published: May 16, 2017, 5:23 p.m.Duration: 31 minutes 14 seconds
Listed in: Business
Ep 1: What is Legal Marketing 2.0?
Published: May 8, 2017, 5:14 p.m.Duration: 27 minutes 42 seconds
Listed in: Business