Podcast Episode 146: Differentiators in Marketing for Women Attorneys
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15th year, WILEF is at the forefront of making women in law firms write their success stories. WILEF also benchmarks law firms to ensure they are working toward retaining, promoting, and compensating women to the highest levels. Betiayn joins us today to discuss some of the key differences in women attorneys, what challenges they may face, and insight into how male vs. female attorneys market themselves.
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