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b'Think of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don\\u2019t do it online. Twenty-seven states have adopted some duty of technology competence requiring lawyers to understand and use technology to provide adequate representation to their clients. It can cause significant stress for solos and small firm attorneys, in particular. On top of representing their clients and maintaining competence in their practice areas, while trying to figure out how to run their businesses which law school doesn\\u2019t teach, they have to be up on technology. It can be overwhelming. But it\\u2019s important to be on top of changes in technology. If you\\u2019re a litigator and don\\u2019t understand social media and how it can be used to mine for evidence and research jurors, you may be committing malpractice. Question: How can attorneys make sure they\\u2019re complying with ethical obligations regarding social media and technology? Answer: The rule of thumb is to think of your online behavior as an extension of your offline behavior. Consider if you\\u2019d be able to do someone offline and apply that to your online activities. So, if you can\\u2019t post something in print with language that requires a \\u201cthis is attorney advertising\\u201d disclaimer because it\\u2019s blatant advertising and not just educational, don\\u2019t do it online. Attorneys are responsible for complying. In other words, don\\u2019t outsource your ethics. Sure, legal marketers need to have an understanding of the rules but the ethical obligation lies with the lawyer. It\\u2019s the lawyer\\u2019s job to inform their legal marketing team of the ethics rules and review copy to make sure it\\u2019s compliant. Remember: The online is an extension of the offline and the medium doesn\\u2019t change the message. Mining social media data Lawyers are now using social media to represent clients and not just for marketing purposes. They are mining social media for evidence and to research jurors. Anything that is publicly viewable is fair game when mining social media for evidence. What about information behind the privacy wall on social media? Nicole provides some insight into the ethical considerations for disclosure when friending or connecting with someone online for the purpose of mining private data, including differences among jurisdictions. Bonus takeaway Pick one of the main social media platforms you\\u2019re not already using that might be relevant to you for marketing purposes or for litigation purposes and create an account and learn the ins and outs of the platform. See good2bsocial.com for links to referenced sources and information on our esteemed guest, Nicole Black.'