Life is Good: John and Bert Jacobs

Published: May 19, 2020, 1:48 p.m.

Sarah talks to John and Bert Jacobs about how they came up with their t-shirt brand Life is Good, how they reconnected on a cross country trip, how they've embraced the science on positive psychology, the differences between rational optimism and blind positivity, and the many super powers, as they call them, that fit their brand's ethos.