Ukiah mayor encourages Latino leadership
b'August 4, 2021 \\u2014 With the Latino population in Mendocino County growing, local Latino leaders are strategizing how to bring business owners in to fund scholarships and initiatives. And with the delta variant surging, Ukiah mayor Juan Orozco says he thinks he\\u2019s cracked the code when it comes to the best way to get public health messages out to the Spanish-speaking community: short, informative videos on social media.\\nOrozco is a member of UVA, Ukiah Vecinos en Accion, a local group that\\u2019s been working for ways to advance the interests of the Latino community. The group is now setting its sights on getting business owners to step into playing a social role beyond offering employment. For the younger generations coming up, he envisions leaders in government, healthcare, education, and business. \\u201cYou know, I haven\\u2019t met a Latino CEO in our county yet,\\u201d he reflected. \\u201cAnd we really need to start figuring out how to get that going.\\u201d'