Resisting Coca-Cola
b'Coca-Cola is the most ubiquitous of American brands, the symbol of American capitalism and culture internationally, for better and for worse. It\\u2019s been a stand-in for American modernity and a lightening rod for global opposition to US corporate and cultural hegemony. Amanda Ciafone discusses the material and immaterial products of Coca-Cola \\u2014 and the resistance that has shaped the trajectory of The Coca-Cola Company.\\nResources:\\nAmanda Ciafone, Counter-Cola: A Multinational History of the Global Corporation University of California Press, 2019\\n\\xa0\\nThe post Resisting Coca-Cola appeared first on KPFA.'