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Latinos are California\\u2019s largest ethnic or racial demographic and have played a major role in the state\\u2019s increasingly Democratic votes. But Latinos in California still have some of the lowest turnout of any demographic. That has likely helped some Republicans, such as Central Valley Rep. David Valadao, continue to hold office, despite a major disadvantage in party registration.

GOP strategist Mike Madrid and researcher Mindy Romero discuss how \\u201cget out the vote\\u201d efforts often don\\u2019t reach the voters who would most benefit from it and why to avoid the term \\u201csleeping giant.\\u201d

Guests:

Mike Madrid, principal, GrassrootsLab
@madrid_mike

Mindy Romero, director California Civic Engagement Project
@MindySRomero