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We always have the best intentions to workout consistently and reach our fitness goals, but after a while we sabotage ourselves and give up. Why do we give up when we know that reaching our fitness goals is so important?

In this video I'd like to take you on a journey to understand what willpower is, how to get more of it by understanding how Starbucks trains their employees to increase their willpower, and I’ll close with 5 tips on how to motivate yourself to go to the gym consistently and reach your fitness goals.


References:


Duhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. New York: Random House, 2012. Print.

https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X/ref=sr_1_1?s=books&ie=UTF8&qid=1481773532&sr=1-1&keywords=the+habit+loop


Ayal, Nir. "The Way You Think About Willpower Is All Wrong." Time. Time, 29 Nov. 2019. Web. 14 Dec. 2016.


http://www.slate.com/articles/health_and_science/cover_story/2016/03/ego_depletion_an_influential_theory_in_psychology_may_have_just_been_debunked.html

https://hbr.org/2016/11/have-we-been-thinking-about-willpower-the-wrong-way-for-30-years

http://strategicdiscipline.positioningsystems.com/bid/105067/People-Teaching-Willpower-Spurs-Starbucks-Business-Growth

Youtube clips used:

https://www.youtube.com/watch?v=5i_TKMwy6o4&t=305s

https://www.youtube.com/watch?v=Vcfg3uxl0C4

https://www.youtube.com/watch?v=7lS3pBJfRiI




Equipment that I use in my videos:

Camera: Canon T6i with 18-55mm kit lens
http://tinyurl.com/zpw4t2t

Lighting Kit
http://tinyurl.com/hj3jdem

Rode Video Mic Me


What program I use to edit videos?
• Adobe Illustrator CC
• Adobe Premier Pro CC

I have a subscription to Adobe Creative cloud. (Student/teacher pricing is $19.99 a month and a regular monthly subscription is $49.99 a month). I highly recommend the creative cloud because you get access to all the adobe creative programs as well as all the latest updates)

https://creative.adobe.com/creative-cloud