Promos: End With A Memorable Message
b"Always put the one thing you want your listener to remember at the end of a promo. Say you're making a promo that's 30 seconds, 60 seconds or even 90 seconds the listener will always remember the one call to action you give at the end of a promo. Spoken endings work but a sung jingle at the end of a promo will stick in the mind of your listener for longer."