What You Should Know About Trademarks - Part 1 of 2
b'Season 1, Episode 24 \\u2013 We\\u2019ve all seen the little \\u201cTM\\u201d at the end of a word \\nor brand name. It means Trademark. It\\u2019s meant to protect a company\\u2019s brand. \\nBut why is it so important to a business or brand? Why register a \\ntrademark? In this first part of a two part radio feature from August 22, \\nJDSA attorney Sally White\\xa0explores the whys, hows, and whens, while \\nexplaining What You Should Know About Trademarks.'